Articles Tagged ‘Cossette Media’
Narcity inks biggest branded content deal with Nature Valley
The content program is designed to reach millennial parents as part of a year-long effort to connect people through nature.
Inside Vision7’s new COVID-19 monitor
Vision7’s VP of analytics and insights Kristin Wozniak explains the academic approach, how clients can use the portal and why it’s important to be open to everyone.
Cossette Media, Media Experts rank high with RECMA
In terms of independent and standalone agencies, diversification has been key for the most successful.
ICYMI: Cossette Media scores big internationally and more
Plus, Bell Media and TIFF pair to deliver positivity through film, and Corus confirms what will fill the suddenly empty Big Brother slots.
Blog: Dear creatives, let’s re-think your relationship with media
Cossette Media’s CSO Wes Wolch on why media needs to be brought off the back-burner in 2020.
CBC releases details, including sponsors, for Fridge Wars
Appliance and CPG brands have gotten in on the action.
Is OOH still relevant?
A panel discussion during The Ad Club’s OOH Day finds the medium is embarking on a period of growth, as digitization forces the industry to redefine itself.
Cossette Media appoints new leadership in Quebec
As longtime execs retire, the agency looks to the talents of the next generation including Sophie Labarre and Marie-Christine Simard.
Francine Marcotte says good-bye to Cossette Media
After nearly four decades the SVP announces her retirement, offering some insight into what’s changed, and what will always be true about the industry.
Pathways to Education launches first national media campaign
The organization, which targets students at risk of dropping out of school, is going for mass reach through TV, OOH and digital.
Cossette Media adds VP of analytics
Vision7 Media president Joseph Leon says as data practices become more nuances, new expertise is needed.
Government of Canada extends relationship with Cossette Media
The partnership builds on long-standing relationship that includes cannabis awareness campaigns.
The (Blue) Impact on Vision7 in Canada
With a heavy focus on digital, the new holding co is anticipating growth abroad, and among Canadian media agencies.
People Moves: Cossette Media, Viral Nation and more
Plus, digital consultancy Adviso, which manages digital strategy for clients such as Reitmans, has made two promotions.
Spotted! KitchenAid mixes and matches with the CN Tower
To highlight the many colours of the iconic mixer, a high-tech campaign used real-time camera technology to change colours along with the tower.
