Articles Tagged ‘COVID-19’
The summertime screen slump didn’t last: study
Due to the second wave, cooler weather and even some difference with reporting – Canadians are upping their content consumption again.
TV, radio, OOH and digital demand up at Bell Media
The company still struggled with lower ad demand and subscriber revenue, but many improvements were made.
Blog: Call your agency, for the sake of local news
Mindshare’s Sarah Thompson on why local media is at stake – and how marketers can help.
Revenue down 16% for Stingray
Despite a double-digit decrease, the company saw a marked improvement from Q1, with operating expenses down significantly.
Amazon made nearly $5 billion from ads in Q3
While its commerce is obviously benefitting from the pandemic, advertising is also on a major growth trajectory.
Ad revenue steady for TVA Group this quarter, but magazines still down
The resumption of hockey was beneficial – and also expensive – for the company.
How (and why) one B2B brand is approaching the branded podcast genre
Schneider Electric is using a mass vehicle to promote a niche part of its business, but says the timing couldn’t be better.
Q3 roundup: Facebook, Alphabet and Twitter demonstrate big tech’s bounce back
The sore spot for some appears to be user growth, which rose early in the pandemic but has since slowed.
Ad revenue rebounds for Spotify
The quarter added almost three times more ad-supported users during the quarter than it did paying subscribers.
Canada’s total ad spend to drop 8.7% this year: eMarketer
Digital ad spending will grow in the market – only slightly – but represents well over half of the country’s ad spend.
TheScore’s Q4 revenue cut in half
While the summer months were difficult for the company, a strong September means Q1 is shaping up well so far.
Could Canada’s ad spend recovery be swifter than other countries?
SMI’s data shows that digital was barely down this quarter, and TV is faring better here than in other nations.
Exit interview: Rosanne Caron
Caron, who will retire at the end of this year, reflects on just how sophisticated the industry has become.
Tumbling ad revenue hits Corus Entertainment’s financial results
TV revenue for the most recent quarter fell 13% to $299.1 million as advertising revenue plummeted by 25%.
Snap opens the Q3 earnings season on a high note
The first of the major social media companies to report its revenue and users for the quarter did not disappoint. In fact, it exceeded expectations.
