Articles Tagged ‘Havas Canada’

Shell unveils new fuel with 360-degree campaign

The brand has partnered with the Blue Jays to amplify the launch of its new gasoline and reach luxury vehicle owners.

Havas adds digital- and strategy-focused VPs

Elizabeth Lem will lead implementation of the MX methodology in Canada, while Peter Papageorgiou will lead the data team.

TTC wifi logins are up, but is that a win for brands?

Mindshare CEO Devon MacDonald and Havas Village CEO Alex Panousis on why nine million impressions doesn’t necessarily mean customers are engaging with ads.

Talking Talent: How to find fluidity and adaptability

Havas team members discuss the benefits of not ‘staying in your lane’ and how to foster technical, and creative, talent.

Jacob’s Creek to sponsor CTV’s Love Island Aftersun

The Australian winemaker is focused on strategically finding its demo where they want a drink the most.

Fall TV: The complaint line

We’ve once again given media buyers a platform for their grievances, to which TV broadcasters could respond. Here’s what they had to say.

Tom Olesinski steps down at Havas Media

The move will see media president Alex Panousis become the executive lead for the media group, reporting to president Lisa Evia in Chicago.

CES 2019 perspectives: Havas

Following the massive tech event, CEO Tom Olesinski has some questions for how this tech will impact consumers – and advertisers.

Alex Panousis on making the most of media in 2019

The president of media for Havas Canada believes agencies should spend the year tapping an older workforce and digital whisperers to get ahead.

Alexandra Panousis joins Havas as president of media

The former Starcom CEO will focus on steering the agency’s media efforts while also driving collaboration.

Addictive Mobility launches new products

The new suite of products is aimed at capitalizing on mobile screen’s full real estate, while also keeping messaging short and sweet as attention spans decline.