Articles Tagged ‘Havas Media’
Havas selects Addictive Mobility as preferred mobile partner
The mobile company was picked following a review of the agency’s vendors.
Havas Media Canada awards partners at open house
GM Maura Hanley said the third annual event helps the agency decrease staff turnover and boost client retention.
Havas Media wins global account for Swarovski
The crystal jewellery maker’s media account spans 35 countries, including Canada.
ICYMI: CBC wants to keep radio ads, Cordery returns to U.K.
In case you missed it: The CBC has applied to extend radio ads on Radio 2 and ICI Musique, Loraine Cordery lands at Havas Media, and City’s Between gets a second season.
Spotted! Volvo goes 3D
The car company’s tech-heavy new vehicle is brought to market with an experimental 3D activation on screens that doesn’t require viewers to put on specs.
TTC spreads Emirates’ wings
The U.A.E.-based airline has chosen to wrap its message around the newest line of TTC trains to create awareness around its extensive route network.
Volvo rolls out custom pre-roll campaign
Creative, media and tech collaborated to reach the Swedish car company’s target market through a creative YouTube campaign.
SXSW: Where the ‘S’ stands for sticky
CMDC board member and Havas Media VP Maura Hanley on the tech and ideas that stood out at the fest, including ImageThink’s graphic recordings (pictured).
SXSW: Moving branded content to the next level
CMDC board member and Havas Media VP Maura Hanley on a native ad model that sells products and the value in branded stunts.
SXSW: the angel and the devil of data
Havas Media’s Maura Hanley on the data trends from the interactive festival in Austin.
Havas consolidates Canadian agencies
Helen Pak, the former head of Facebook Canada’s Creative Shop, returns to the agency world to lead the newly formed Havas Worldwide Canada.
Havas Media adds a VP
The agency has hired Maura Hanley to the role, making her part of the executive team.
Kevin Johnson moves to MediaCom
Johnson is joining the c-suite at MediaCom, with Viki Alincy also moving to a new role at the GroupM agency.
PayPal’s first major Canadian push
The company is testing a new campaign in Toronto, launching with a coffee giveaway in the city this week.
Bleublancrouge adds a new media strategy supervisor
Valerie Beauchesne is joining the agency from her latest role at Havas Media.
