Articles Tagged ‘Initiative’
Initiative wins global account for Revlon
Brands include its drugstore cosmetics brand, Almay, Mitchum, an array of fragrance brands and more.
What behaviours are Canadian Facebook users changing? (study)
Initiative and Mediabrands Insights found that more than a third have changed their interactions with the platform.
Wendy’s makes a move for the mobile wallet
The QSR is the first in Canada to pair with Snapchat on its new ad functionality.
MiC Roundtable: Digital domination in an age of risk
In the third part of our discussion with industry experts, we explore the challenges that remain in marketing’s biggest investment area.
MiC Rountable: Mass vs. efficiency, traditional vs. digital
For our next industry discussion, marketers and media agency experts gather to talk about where investment is going.
Inside Wendy’s all-in Big Brother strategy
On top of in-show integrations, the QSR will be the first to try out a new Twitter Moments ad product.
Initiative jumps around Yonge-Dundas with CBC
A campaign for Caught bids pedestrians to catch star Allan Hawco as he moves from screen to screen.
Initiative adds VP of partnerships to leadership team
Emily Douglas takes on the newly created role after eight years with Touché Toronto.
WPP lands Bose accounts after global review
Partner agencies that will begin working with the brand in the spring have not yet been specified.
RBC enters into three-year Corus partnership
The financial institution has positioned itself with the stars of Bryan Inc. in order to appeal to a broad audience.
Ad Week: How should media agencies adopt AI?
A panel of experts discuss the benefits of embracing the little things and finding the right partnerships.
Carlsberg picks Initiative
The beer brand has selected the Mediabrands shop for its global AOR following an extensive pitch process.
Canadian Young Lions winners announced
A total of 10 Canadian media and creative employees, as well as marketers, will travel to Cannes in June to compete among the top from around the globe.
Peter Mears named global COO at Havas
He moves over from Initiative to take on the newly created role.
Spotted! Dairy Farmers hit the slopes
As part of its broader campaign to reposition milk as a refreshing drink for men 25 to 54, the Dairy Farmers of Canada have taken over a Toronto bus shelter.
