Articles Tagged ‘Initiative’
Media leadership takes depth, skills and courage: roundtable
Part two of our roundtable discussion on what challenges media leaders are faced with, and how to tackle them head-on.
The art of media leadership
In part one of our roundtable series, we look at how media shops can reclaim their leadership role and take back their turf.
Touche, Omnicom top the latest RECMA report
Most agency families are trending up, according to the annual media shop ranking.
Initiative wins global account for Revlon
Brands include its drugstore cosmetics brand, Almay, Mitchum, an array of fragrance brands and more.
What behaviours are Canadian Facebook users changing? (study)
Initiative and Mediabrands Insights found that more than a third have changed their interactions with the platform.
Wendy’s makes a move for the mobile wallet
The QSR is the first in Canada to pair with Snapchat on its new ad functionality.
MiC Roundtable: Digital domination in an age of risk
In the third part of our discussion with industry experts, we explore the challenges that remain in marketing’s biggest investment area.
MiC Rountable: Mass vs. efficiency, traditional vs. digital
For our next industry discussion, marketers and media agency experts gather to talk about where investment is going.
Inside Wendy’s all-in Big Brother strategy
On top of in-show integrations, the QSR will be the first to try out a new Twitter Moments ad product.
Initiative jumps around Yonge-Dundas with CBC
A campaign for Caught bids pedestrians to catch star Allan Hawco as he moves from screen to screen.
Initiative adds VP of partnerships to leadership team
Emily Douglas takes on the newly created role after eight years with Touché Toronto.
WPP lands Bose accounts after global review
Partner agencies that will begin working with the brand in the spring have not yet been specified.
RBC enters into three-year Corus partnership
The financial institution has positioned itself with the stars of Bryan Inc. in order to appeal to a broad audience.
Ad Week: How should media agencies adopt AI?
A panel of experts discuss the benefits of embracing the little things and finding the right partnerships.
Carlsberg picks Initiative
The beer brand has selected the Mediabrands shop for its global AOR following an extensive pitch process.
