Articles Tagged ‘jungle media’
David Jowett leaving Vision7 Media
Citing family reasons, the agency’s president is returning to England at the end of the month.
Spotted! Nike’s ‘moving’ OOH campaign
Nike is inspiring Toronto women to get active as summer approaches with a new OOH campaign in the city.
Ikea helps clear the air
The company is letting people build and send custom ads to those they share a bathroom with.
Boomers and seniors: how should we reach them?
Don’t ignore digital when targeting this complex demographic, says Sheri Metcalfe, SVP and co-managing director at Jungle Media.
Home of the brave: are Canadian marketers ready for Vice?
The content produced out of the new Rogers-Vice deal is expected to be edgy. And media buyers say that’s a good thing for advertisers.
The Mission: Reaching the elusive young male
Sheri Metcalfe, SVP and co-managing director at Jungle Media on where to best get ahold of the target.
Ikea goes mass to get personal
How the brand maximized its OOH spend while targeting individuals for its latest catalogue campaign.
Pick your Platform: Brock Leeson dispels messaging myths
From sexting and Snapchat to opportunities for brands, Jungle Media’s group media manager with five things to know about working with messaging apps.
Vision7 owners open possibility to sell North American assets
Mill Road Capital is exploring “strategic alternatives” for the company.
Jungle Media announces Quebec expansion
The media agency’s new Montreal office will be run by Danick Archambault.
Vision7 Media partners with Performance Content Group
David Jowett, president of Vision7 Media on how the company is using digital insights from the content analytics firm to work with its clients.
HGTV Canada and Ikea partner on miniseries
Produced by Shaw, “Quick & Easy Room Makeover” will be hosted online in a plan arranged by Jungle Media, with creative developed by Leo Burnett.
Media Director of the Year and Next Media Star
Karine Courtemanche takes the Media Director of the Year honour, while Jacquie Albrecht is named Next Media Star.
Jungle Media wins Capital One
The media co takes over the account for the credit card company following a review.
Sobeys’ star-powered healthy rebrand
The grocer’s new “Better Food For All” positioning is being promoted through a partnership with celebrity chef Jamie Oliver and a large-scale multi-platform campaign.
