Articles Tagged ‘Media Experts’
Will TV see another Game of Thrones?
Short answer: yes. Long answer: maturing with your audience is key.
Canada’s couch potatoes peeling away from traditional TV
OTT is revenue up 33% as cable, satellite subscribers continue to drop.
Spotted! Pizza Pizza temporarily changes its colours
One central Winnipeg location is making a splash to court fans of the Jets.
Carol Cummings on midseason strategies
The TV planning veteran on what shows will stick around, and what opportunities broadcasters can gain from Netflix venturing into ads.
The next frontier for D2C: Television
Direct-to-consumer brands in the U.S. such as Mypillow and Peloton have increased their TV spend. Should Canadian brands follow suit?
Pizza Pizza picks Media Experts
The IPG shop will helm the brand’s media planning by offering data-driven solutions, while it evolves its identity on the creative side.
Why Carol Cummings sees ads in Netflix’s future
The long-time director of broadcast solutions at IPG’s Media Experts makes her wish on the annual Industry Wish List.
Media leadership takes depth, skills and courage: roundtable
Part two of our roundtable discussion on what challenges media leaders are faced with, and how to tackle them head-on.
The art of media leadership
In part one of our roundtable series, we look at how media shops can reclaim their leadership role and take back their turf.
Fall TV: The complaint line
Experts express their complaints about TV buying and the networks respond.
Nathalie Dupont joins Media Experts
Dupont will take the TV reigns from industry veteran Carol Cummings.
Spotted! Yanny, Laurel or Best Buy?
Best Buy and Media Experts jumped on a viral online debate last week with a clever search marketing campaign.
Media agencies blowing up on the AToMiC shortlist
Five media shops are in contention for work across beer, CPG, automotive and airline brands.
Reaction to Google’s ad block research debacle
Buyers aren’t worried that Chrome’s supposedly coalition-backed blocking guidelines were developed with the ad giant’s own research.
Crown corp EDC picks Media Experts
With a big shift to digital media and iterative “experimental” buys, the crown corporation switched agencies alongside a creative review.
