Articles Tagged ‘Media Experts’
Mediabrands acquiring Media Experts
The holding company is buying the independent agency, with founder and CEO Mark Sherman staying on the executive team.
Brands step into the ring with Much Digital Studios
Puma gets boxing, Bell goes back to school and Virgin Mobile showed the VIP side of Osheaga in the MCN’s inaugural set of brand activations.
In the jury room with… Media Experts’ Penny Stevens
Stop worrying about what work to enter in Cannes, it’s how you enter that matters, says this year’s Media judge.
Media Experts wins Casino Rama
The agency, along with Taxi, will handle all communications and strategic planning for the entertainment destination.
Working group required for set-top box measurement: CRTC
When the group is required to file answers by, and who wants to be involved, following the regulator’s announcement.
Record number of Canadians named Cannes jurors
Ten Canadians, including Media Experts’ Penny Stevens, will sit on juries this year.
BMW and the Globe partner on custom digital ads
Details on the new branded content campaign aimed at connecting Globe readers with personalities around the car co’s X models.
Jewellery, beauty take centre stage for ‘Say Yes’ sponsor slate
How Michael Hill Jewellers, Jergens and John Frieda will be incorporated into the inaugural Canadian season of the show.
Microsoft, BMW pilot a cross-device campaign
The automaker leveraged users’ Microsoft Account IDs to serve relevant creative across the publisher’s properties.
Tomik ‘calls’ it at Rogers, as One Call marches on
The veteran sales exec sets to leave the company after helming the launch of the Rogers One Call sales program.
Set-top box measurement is good for business: blog
Media Experts’ Ian MacLean says Canadian media cos will fall behind if a local update to TV metrics doesn’t come soon.
Spotted! Jack Astor’s launches an extreme patio season
The restaurant is running a “real-time” trip giveaway, as well as a full slate of summer promotions to get Torontonians onto its patios and keep them there.
Say Media gets branded with BMW i
The branded series is the first produced through Say’s deal with Hearst Magazines to provide content exclusive to a Canadian digital audience.
Canada in Cannes: Media Young Lions ready to win
Details on the winning case from Media Experts’ Jessica Stein and Carla Museitef.
Interac Flash gets close with retail partners
The debit card company is promoting its tap-to-pay capability with geo-targeted OOH and mobile messages in close proximity to merchant partners.
