Articles Tagged ‘MediaCom’
Karine Courtemanche new chair at COMB
The Touche! president has taken over the OOH industry board’s chairperson-ship from Dave Petryna.
MediaCom wins BRP
The agency will handle the account, which includes Ski-Doo and Sea-Doo, out of its Quebec office.
Cannes 2016: Canada gets six media shortlist noms
The country gets 20 more nods today across four categories including Creative Effectiveness, Creative Data and Cyber. (Updated with correction.)
PHD wins global Volkswagen account
The multi-billion dollar account was previously with MediaCom.
GroupM puts a stake down in Quebec market
Axel Dumont, president of GroupM Quebec, on his first months in a market he says is filled with missed opportunities.
Erin Rahn, Jordan Brooks back at Cadreon
Both have rejoined IPG’s ad tech unit in newly created roles.
Are you using TV to its full potential?
Thinktv and MediaCom Canada’s Business Science division have partnered on a study to discover the correlation between TV and business growth.
GroupM wants more from Canadian publishers
In keeping with advertiser demands for more transparency, the agency is bringing a 100% viewability standard to the market.
Sony consolidates media accounts
The company is giving 90% of its media business to two agency groups following a review.
Rogers, Bell Media court sports lovers with 4K plays
Big broadcast is revving up the premium-pixels engine in the hopes that sports fans will pony up for a better picture.
Programmatic Guaranteed now in public beta
Google’s automatic ad product, which has been in testing mode for six months, can now be accessed by all DoubleClick subscribers.
P&G restructures media business, nudges out Publicis
Omnicom has grabbed the lion’s share of the CPG co’s media business in North America, along with Carat.
John Jory to receive industry merit award
The achievement award will be presented to the former president of Clear Channel Canada during the speakeasy-themed OOH Showdown at the Arcardian Court.
MediaCom takes top prize at M&M Global Awards
The agency took the most awards of the night, with OMD taking Campaign of the Year.
GroupM looks to decode social media cues
A partnership with Networked Insights gives all of GroupM’s media agencies access to a data-crunching tool on the social web.
