Articles Tagged ‘MindShare’
GroupM puts a stake down in Quebec market
Axel Dumont, president of GroupM Quebec, on his first months in a market he says is filled with missed opportunities.
CW upfront 2016: Network shoots for a super fall
Mindshare’s Tonia Beale reports on the network’s two new shows for its 10th anniversary season. (pictured: new pickup Supergirl)
GroupM launches Live Panel
The holding company has come out with a consumer and media insights solution to be used across its partner agencies.
Ford signs on for Canada’s ‘First View’
The car company used its first-mover status with the social media co to promote its F-150 Raptor on the new ad unit.
Mindshare gets granular with OTT targeting
The agency has announced a global partnership with ad tech company Tru Optik that allows for micro-genre targeting.
Kotex adapts French program for MTV
The brand has extended its program with Bell Media to bring its “Save the Undies” campaign to English Canadians.
Mazda plays it safe
The car co has partnered with Waze to alert drivers when they’re at Canada’s most dangerous intersections.
Instagram expands its video options
Unilever is the first partner for Instagram’s new 60-second video ad unit, using the spot to introduce its latest brand platform to French Canada.
GroupM wants more from Canadian publishers
In keeping with advertiser demands for more transparency, the agency is bringing a 100% viewability standard to the market.
North American markets unaffected by Unilever review
The year-long process has concluded with some shuffling of overseas portfolios between Mindshare and PHD.
Mindshare cues up Snapchat for Canadian brands
The global media agency’s Canada office has brokered a partnership with the digital platform to expand its placement capacity in the social space.
Dove finds its Niche
The Unilever brand becomes the first partner in Canada for Twitter’s Niche social content creation business.
Waze builds Canadian driver community
Results from the traffic and navigation app’s first six months in Canada.
Mindshare picks up Booking.com
The win means the hotel website will have some Canadian representation after formerly being handled from the U.S.
GroupM looks to decode social media cues
A partnership with Networked Insights gives all of GroupM’s media agencies access to a data-crunching tool on the social web.
