Articles Tagged ‘MiQ’
SponsorPulse launches new audience network
Working with Dynata and MiQ, the company is using data about sports, music and entertainment to reach fans.
MiQ appoints new SVP of commercial operations in Canada
Rebecca Shropshire has over 25 years of experience in the media and marketing space.
MiQ partners with cybersecurity firm to prevent connected TV ad fraud
The partnership with Human will see the introduction of new software that will validate impressions.
MiQ partners with Bell Media to act as activation arm for its DSP
The media company’s TV data and inventory will be integrated with the programmatic platform for cross-platform plans.
MiQ brings sustainability to digital ad campaigns
The goal is to help brands reduce their carbon footprint, one buy at a time
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Digital continues to be the driving force in Canadian ad spend
Research by eMarketer and MiQ predicts it will double that of traditional platforms.
How connected TV will co-exist with traditional buying in 2022
MiQ’s managing director uses the company’s latest research to dive into trends in programmatic buying for the year ahead.
How holiday shopping impacts programmatic costs
Analysis from MiQ shows demand has a predictable impact on inventory, but there are ways to get the most out of your investment.
MiQ expands into DOOH with Hivestack
The firm will use the programmatic platform’s DSP, while also giving more partners access to its audience segments.
How to keep up with consumers’ changing retail behaviour
MiQ’s Jason Furlano explains how an omnichannel approach provides key insights about the best moments for ad targeting.
MiQ adds to its Canadian leadership team
The programmatic media partner promotes Joe Peters to MD of Canada, and brings on Suzan Barrett in a newly-created VP account management role.
MiQ: Partnering for incremental reach
The tech co’s new data partner, Samba TV, helps it better leverage linear and connected TV
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ICYMI: MiQ’s first-ever Upfront
Plus, Google Canada weighs in on Bill C-10 and Twitter Blue launches in Canada.
MiQ creates Canadian broadcast sales team
Craig Hamm joins as VP broadcast sales to accelerate the company’s new advanced TV offering.
MiQ and Samba TV to launch new TV solution in Canada
The partnership bridges MiQ’s cross-channel media activation and insights with Samba TV’s ACR TV data.
