Articles Tagged ‘MLSE’
Coors Light hosts a scavenger hunt for Raptors seats on Snapchat
The beer brand is targeting urban millennials with a social contest for front row seats.
Molson Coors extends MLSE partnership
The beer company has signed a 10-year renewal of its partnership with MLSE, which will include a sponsored pub and a promise for more digital content.
Maple Leafs and PetSmart put pets into the game
The retailer will serve as the team’s first exclusive pet partner, in a bid to reach pet-owning hockey superfans in Toronto.
MLSE’s digital branded content push
The sports organization is working with Ford to build a base of digital fans who will share its videos on social platforms.
TSN and Sport Chek get physical
The retailer has installed a set for TSN in its Maple Leaf Square store, aiming to capitalize on nearby “sports moments.”
MasterCard brings ‘Priceless’ access to ACC
In renewing its partnership with MLSE, the credit card co will be providing cardholders with better access to Leafs and Raptors games while positioning itself as a technology provider.
Ford to woo Leafs Nation
The car company’s expanded deal with MLSE includes a new ticket giveaway program and renaming rights for Maple Leaf Square.
Raptors playoff ratings continue to climb
Sunday’s nail-biter ranks as the second most watched Raptors game ever, trailing the team’s 2001 game seven loss.
The Canadian Olympic Committee launches its biggest-ever campaign
Derek Kent, CMO at the organization, tells MiC about the #Wearewinter campaign, and its first-ever social media partnership.
Media reaction to the Rogers NHL deal
ZO’s Sunni Boot, PHD’s Fred Forster and Brian Cooper from S&E Sponsorship Group weigh in on the new NHL deal in Canada.
Rogers Media hires new VP of integrated sports sales
Anthony Attard, who most recently worked at MLSE, joins the company at the end of the month.
Canadian Tire Corp partners with MLSE
The company, including its flagship namesake retailer, as well as Sport Chek and Mark’s, will become the exclusive retail supplier and platinum sponsor of the sporting organization.
MLSE inks partnership deal with BlackBerry
The two companies will work together to develop social platforms that will allow Toronto Maple Leafs and Toronto Raptors personalities to engage with fans.
Maxus Canada wins MLSE
The agency has inked a deal with the company that reps teams like the Toronto Maple Leafs, Toronto Raptors and the Toronto FC.
MLSE names new president and CEO
On June 30, Tim Leiweke will succeed Tom Anselmi, who remains on board as COO.
