Articles Tagged ‘programmatic’
CBC: Trust in a time of uncertainty
CBC & Radio-Canada’s go-to status in a year of crisis has driven a 150% gain in programmatic revenue
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Sharethrough: How respect for the user rewards brands
Now merged with District M, the platform is making digital advertising more user-friendly
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The Globe and Mail: The quality of conversation
Optimizing client campaigns using the nimbleness of programmatic
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MiQ: Partnering for incremental reach
The tech co’s new data partner, Samba TV, helps it better leverage linear and connected TV
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Quantcast: Building the future of Programmatic
With the phasing out of third-party cookies, their new programmatic platform covers everything from planning to innovation
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The tools and processes of adaptation
Find out how Canada’s top players are reinventing programmatic
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Outfront partners with Broadsign to improve DOOH accessibility
The deal adds more than 300 of Outfront’s large format, digital TSAs and interior mall network to Broadsign’s DSPs.
ICYMI: DAC Group lands Fitlight
Plus, Pattison Media launches a self-serve platform, BuzzBuzzHome is acquired by Zonda and COMMB launches a virtual event series.
MiQ and Samba TV to launch new TV solution in Canada
The partnership bridges MiQ’s cross-channel media activation and insights with Samba TV’s ACR TV data.
Polar spins off programmatic offering into its own division
The Toronto-based ad tech company hopes Nova will build on a 331% increase in programmatic-driven revenue in 2020.
IAS and Xandr partner to provide more programmatic context
Sentiment analysis layered into contextual targeting provides more safety for brands and their ad placement.
GainShare hires new SVP of consumer experience
The performance marketing agency hires Matt Kelley to provide a more holistic perspective for clients.
StackAdapt preps context-based, cookie-free targeting
The programmatic platform believes its AI product can provide effective targeting simply based on context of a webpage.
How The Globe’s first party data cuts cookies out of the mix
The Globe and Mail’s evolved ad platform delivers targeting effectiveness via context and engagement solutions unique to its platform
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MiQ bridges the gap between TV and digital
How Advanced TV informs better programmatic outcomes
