Articles Tagged ‘Rona’

RONA kicks off spring with Pinterest

The RONA campaign features Pinterest Predicts Trend Badge ads as well as a Home Feed Spotlight.

Rona moves back into TV with new series

Le Grand chantier Rona marks a return to Quebec screens for the home retailer after its seven-season Ma Maison Rona from 2004.

Sponsors sign on for new McGillivray-Baeumler HGTV show

Tim Hortons, Rona and Techo-Bloc will be integrated into renovation competition series Renovation Resort.

CFL jersey patch up for bid

With CP shifting its sponsorship dollars after the Grey Cup, the Canadian Football League goes looking for the next brand to live over players’ hearts.

Go Transit pulls in at the top: Media Monitors

Although the regional transit service bought the most time for radio ads in Toronto for the week of Aug. 7 to 13, the biggest category buyer was the trucks, cars and auto dealership categories.

Rona climbs to the top: Media Monitors

The retailer made a big jump in Toronto and Montreal in the most recent radio ad tallies.

Chantal Gilbert joins Groupe V Media

The Quebec-based media company has hired the former Carat exec as its director of media creativity.

Lowe’s to buy Rona in friendly takeover

The $3.2 billion deal will see the U.S. home-improvement chain expanding its presence in Canada to the Quebec market.

Rona’s tablet-heavy holiday

How the home improvement store doubled its digital spend and partnered with Star Touch and La Presse+ for this year’s push.

Rona paints the town

The company’s exclusive range of Sico Pure paints is being promoted across Canada on digital superboards, linking paint colours to holidays and events.

The Grey Cup touches down in Toronto

Details on activations for the big 100th anniversary game this weekend from the CFL’s Sara Moore and Bell Media’s coverage on TSN.

Rona brings it home

The home improvement company kicks off a new TV campaign that aims to tell Canadians about its true patriot love.