Articles Tagged ‘Rona’
Rona boosts media spend for ‘half-ass’ campaign
The new spot, devised by Courage, introduces the new brand platform ‘Make it right. Make it Rona.’
EssenceMediacom tops COMvergence 2024 Canada new business report
Mediabrands, OMG and Plus lead the rankings in the latest New Business Barometer.
Cossette Media named Rona’s lead agency
The new agency’s mandate covers the Rona+ and Rona banners across all traditional and digital channels.
RONA kicks off spring with Pinterest
The RONA campaign features Pinterest Predicts Trend Badge ads as well as a Home Feed Spotlight.
Rona moves back into TV with new series
Le Grand chantier Rona marks a return to Quebec screens for the home retailer after its seven-season Ma Maison Rona from 2004.
Sponsors sign on for new McGillivray-Baeumler HGTV show
Tim Hortons, Rona and Techo-Bloc will be integrated into renovation competition series Renovation Resort.
CFL jersey patch up for bid
With CP shifting its sponsorship dollars after the Grey Cup, the Canadian Football League goes looking for the next brand to live over players’ hearts.
Go Transit pulls in at the top: Media Monitors
Although the regional transit service bought the most time for radio ads in Toronto for the week of Aug. 7 to 13, the biggest category buyer was the trucks, cars and auto dealership categories.
Rona climbs to the top: Media Monitors
The retailer made a big jump in Toronto and Montreal in the most recent radio ad tallies.
Lowe’s Canada consolidates media portfolio
The account has been shifted entirely to Sid Lee Media.
Chantal Gilbert joins Groupe V Media
The Quebec-based media company has hired the former Carat exec as its director of media creativity.
Lowe’s to buy Rona in friendly takeover
The $3.2 billion deal will see the U.S. home-improvement chain expanding its presence in Canada to the Quebec market.
Rona’s tablet-heavy holiday
How the home improvement store doubled its digital spend and partnered with Star Touch and La Presse+ for this year’s push.
Rona paints the town
The company’s exclusive range of Sico Pure paints is being promoted across Canada on digital superboards, linking paint colours to holidays and events.
The Grey Cup touches down in Toronto
Details on activations for the big 100th anniversary game this weekend from the CFL’s Sara Moore and Bell Media’s coverage on TSN.
