Articles Tagged ‘so.da’

so-da-SO-DA ANNOUNCES NEW ORIGINAL SERIES PAINT SCHOOL- A COLLAB

HGTV and Behr Paint team up for new So.da digital series

Paint School is capitalizing on a surge of popularity Corus has been seeing for DIY and painting content.

#FutureForward

Ford launches three-part Twitter lifestyle series with So.da

#FutureForward showcases the automaker’s EVs with character-driven stories about small business owners.

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Snapchat partners with So.da on new digital originals

The social app has also formed a separate partnership with Ticketmaster to help users find entertainment content.

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OLG creates a branded content series for the sports betting market

Over 800 pieces of content are being produced to help elevate the experience for sports fans and guide Proline players through their picks.

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Why Kraft Peanut Butter launched a social variety show

Working with So.da and Twitter, the brand wants to bring entertaining content to audiences right when they are thinking of breakfast.

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So.da harnesses trending data for new digital-first series

The five new in-house produced shows are creator-focused and will live across so.da’s social and digital platforms.

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ICYMI: WPP plans to centralize data capabilities

Plus, Corus announces a slate of influencer-led digital series and TVA gives Escouade 99 a second season.

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Twitter and So.da start a new social ecomm project

Corus’ digital agency builds on a branded content partnership after finding that it helped drive lower-funnel metrics.

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Amex Canada thinks ‘small’ with new Twitter series

The series is part of a broader campaign by Amex Canada to promote and help small businesses.

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How Clorox used influencers to combat misinformation

The brand paired with “DIY Mommy” Christina Dennis to show how bleach can be used safely to create DIY disinfectant.

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Corus creates first social series on Pinterest

The series is part of an effort to build brand love with Slice’s millennial female audience.

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So.da undertakes its first Slice series, taps IGTV

The 12-part show focused on female entrepreneurs signals the social digital agency’s first original digital series for Slice.

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Q3 brings steady growth at Corus

Double-digit increase in television ad revenues compensate for low subscription numbers.

Hot Ones

Upfronts ’19: Corus pairs with Complex in digital push

While much of its social content has courted female audiences in the past, Corus is now making sure young men are also served with relevant content.

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Corus signs Philadelphia Cream Cheese for new social series

Mid-form Twitter series, ASMR content, Instagram recipes and a Facebook Live reaches wider for iconic Kraft brand.