Articles Tagged ‘so.da’
Corus helps give a glimpse into Ontario’s dairy farms
Documentary-style videos created for the Dairy Farmers of Ontario are being supported with recipe content and native connected TV ads.
HGTV and Behr Paint team up for new So.da digital series
Paint School is capitalizing on a surge of popularity Corus has been seeing for DIY and painting content.
Ford launches three-part Twitter lifestyle series with So.da
#FutureForward showcases the automaker’s EVs with character-driven stories about small business owners.
Snapchat partners with So.da on new digital originals
The social app has also formed a separate partnership with Ticketmaster to help users find entertainment content.
OLG creates a branded content series for the sports betting market
Over 800 pieces of content are being produced to help elevate the experience for sports fans and guide Proline players through their picks.
Why Kraft Peanut Butter launched a social variety show
Working with So.da and Twitter, the brand wants to bring entertaining content to audiences right when they are thinking of breakfast.
So.da harnesses trending data for new digital-first series
The five new in-house produced shows are creator-focused and will live across so.da’s social and digital platforms.
ICYMI: WPP plans to centralize data capabilities
Plus, Corus announces a slate of influencer-led digital series and TVA gives Escouade 99 a second season.
Twitter and So.da start a new social ecomm project
Corus’ digital agency builds on a branded content partnership after finding that it helped drive lower-funnel metrics.
Amex Canada thinks ‘small’ with new Twitter series
The series is part of a broader campaign by Amex Canada to promote and help small businesses.
How Clorox used influencers to combat misinformation
The brand paired with “DIY Mommy” Christina Dennis to show how bleach can be used safely to create DIY disinfectant.
Corus creates first social series on Pinterest
The series is part of an effort to build brand love with Slice’s millennial female audience.
So.da undertakes its first Slice series, taps IGTV
The 12-part show focused on female entrepreneurs signals the social digital agency’s first original digital series for Slice.
Q3 brings steady growth at Corus
Double-digit increase in television ad revenues compensate for low subscription numbers.
Upfronts ’19: Corus pairs with Complex in digital push
While much of its social content has courted female audiences in the past, Corus is now making sure young men are also served with relevant content.
