Articles Tagged ‘Spotted’
Spotted! Spotify goes big to wrap up another year
High-impact out-of-home is once again the centrepiece of the Canadian component of this year’s “Wrapped” campaign.
Spotted! A Corona billboard that collects plastic waste
The effort fits with brand’s global environmental initiatives to keep waste from flowing into oceans.
Spotted! Chevy makes a TikTok song using the Bolt
An effect on the platform also lets users sample the various sounds the EV makes and remix them into songs of their own.
Spotted! Corus unleashes a flock of vampires in Toronto
To promote the premiere of Vampire Academy, the hoard also handed out sunlight-activated cards filling TIFF attendees in on the world of the show.
Spotted! Just For Laughs stands up in the metaverse
The comedy festival will be airing several specials in Meta’s VR world.
Spotted! Bonterra’s art installation for a better planet
Kruger’s more eco-conscious brand turns its tagline into a habitat for plants and pollinators.
Spotted! Climate change melts The Toronto Star’s newspaper boxes
The OOH experience is the first of several that will promote different areas of the newspaper’s coverage.
Spotted! Bumble helps couples connect IRL
A partnership with Live Nation is activating the dating app’s positioning around creating meaningful, real-world connections.
Spotted! Sam Adams brings the sounds of Boston to Ontario
A campaign for Wicked Easy leans into the signature accent of the brewer’s hometown.
Spotted! Kelseys entices motorists with dipping billboards
The outside-the-billboard concept is also the chain’s first restaurant-wide OOH effort.
Will the Online News Act level the advertising playing field?
Trying to directly regulate Google and Facebook’s hold on the ad market would be legislatively difficult for the government, so Bill C-18 seeks fairness in other ways. But does it go far enough?
Spotted! Lush empties its shelves for pollinators
The retailer turned its stores into live PSAs that show the role bees, butterflies and bats play in products other than food.
Spotted! Philly’s singing stairway to heaven
The Kraft Heinz brand takes a typical staircase wrap and turns it into an interactive experience.
Spotted! Canada Goose turns old fabric into art and OOH
Upcycled materials were used in the latest execution in the brand’s “Humanature” CSR platform.
Spotted! The biggest prize in hockey gets even bigger
Sportsnet is reaching Maple Leafs fans coming to and from Union Station with a giant version of the Stanley Cup.
- Upfronts 2025: Amazon Canada unveils interactive video ads, pause ads
- Upfronts 2025: Corus leans into Canadian content and Peacock series
- Upfronts 2025: Rogers sets Canadian edition of The Price Is Right
- Media leaders concerned ad spend not going to Canadian media
- KitKat Canada urging Gen Z to take a break (from their phones)
