Articles Tagged ‘SXSW’


SXSW perspectives: Mindshare

The festival has become a choose-your-own adventure book. And so has media.

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The battle of AR and VR, and how brands are using AI: SXSW recap

Mindshare Canada social media associate Alana Diehl shares her thoughts on the festival including what technology and media have the brightest future in advertising.


SXSW: Where the ‘S’ stands for sticky

CMDC board member and Havas Media VP Maura Hanley on the tech and ideas that stood out at the fest, including ImageThink’s graphic recordings (pictured).


SXSW: Moving branded content to the next level

CMDC board member and Havas Media VP Maura Hanley on a native ad model that sells products and the value in branded stunts.


SXSW: the angel and the devil of data

Havas Media’s Maura Hanley on the data trends from the interactive festival in Austin.


Great beer and patchy insights at SXSWi: blog

Joseph Leon, chief digital officer at Cossette Media, on the highs (debunking Oreo’s Super Bowl dunk) and lows of his first visit to the conference.


Next generation wearables, privacy and drones at SXSWi: blog

Jodi Brown, director of content at Mediacom, dissects the first days of the festival, with notes on the top trends and activations, from line-holders to the return of Grumpy Cat.


SXSW 2013: humanity trumps technology

From life lessons with Fred Armisen and Dave Grohl to business lessons with BuzzFeed, Critical Mass exec Matt Di Paola offers his look at the best of the fest.


Tourisme Montreal makes noise at SXSW

The non-profit organization’s VP of public relations, Pierre Bellerose, talks about its partnership with Planet Quebec and M for Montreal at the festival in Austin, Texas.


SXSW 2013: Long live the experience

From Google’s talking shoes to all things Oreo, Starcom digital VP Robin Hassan gets MiC readers past the long lines in Austin to share details from this year’s festival.


NXNE takes sponsorship cues from its southwest counterpart

Moosehead, Intel and Converse are all new sponsors at this year’s festival, which will see more interactive sponsorship activations.


Blog: Matt Di Paola at SXSW

Which brands did the festival best, and what to expect next year, from MediaCom Canada’s chief strategy and innovation officer.


Blog: Matt Di Paola at SXSW

MediaCom Canada’s chief strategy and innovation officer takes MiC readers to Austin for the interactive conference.