Articles Tagged ‘Telus’
MiC’s Nice List: Best of 2014
From Kraft’s adorable shift in strategy to an anti-littering PSA that got yanked, the editorial team at MiC and strategy pick their favourite campaigns from the last 12 months.
Montreal’s subway system is going online
A partnership between Bell, Rogers, Telus and Videotron is bringing a wireless network to the transit service, starting with the downtown area.
Telus to offer Project Latte streamer on Optik TV
The phone giant recently told the CRTC it didn’t like Rogers Media and Shaw Media keeping Shomi for its own subscribers. So it’s offering Bell Media’s rival SVOD to its own TV customers.
Telus backs a la carte, targets Shomi at CRTC hearing
The telco said vertically integrated carriers were using programming services to show undue preference for their distribution platforms.
Shomi’s cord-cutting dilemma
Rogers and Shaw have created something that will impact their broader telecom business, and financial analysts say that might not be a bad thing.
Telus gives it away in Vancouver
The mobile phone company has partnered with Lamar Advertising to make free Wi-Fi available for transit-goers on three popular routes in the city.
Telus to throw hat into the broadcast ring
The telco has a greenlight from the CRTC to operate a pay-per-view channel across Canada.
The battle’s on, everywhere
Media cos are locking up content rights, beefing up their catch-up services and launching online original content in a bid to conquer the digital space.
Telus has installed World Cup games at Toronto urinals
Urine-activated experiential installation promotes the company’s LTE network in Toronto restrooms during the height of soccer fever.
Canadians get charged up with Telus and Play Taxi Media
The cab-based ad company is placing phone chargers in the back of its fleet thanks to a sponsorship from the telco.
Radio-Canada expands ICI Tou.tv
Premium service Extra will make 400 new titles available to Rogers and Telus customers for free, or to non-subscribers for a monthly fee.
Koodo’s El Tabador to get sitcom treatment
The animated pitchman is part of a proposed half-hour family sitcom, pursuing his celebrity lifestyle in a mansion with an entourage.
City Chase nabs new sponsors
Scion is now the title sponsor of the Amazing Race-style competition, and will also have its cars integrated into the event.
Spotted! Telus brings fans into the action
How Telus built a “Fan Cup” with the help of a penny press and fans, and the strategy behind taking the Grey Cup Festival to the streets.
Astral street furniture gets digital
The OOH media co has launched 30 new digital columns in downtown Montreal, with Telus having booked all of the ad inventory for the next few weeks.
