Articles Tagged ‘TTC’
Transit sponsor Corby expands NYE ride program to Calgary
The spirit brand also created a J.P. Wiser’s campaign to promote its efforts in helping New Year’s revelers travel safely this year.
Pattison Outdoor wants to measure OOH on the move
A new dashboard helps advertisers evaluate and measure moving transit activations.
TTC wifi logins are up, but is that a win for brands?
Mindshare CEO Devon MacDonald and Havas Village CEO Alex Panousis on why nine million impressions doesn’t necessarily mean customers are engaging with ads.
Corby expands on TTC relationship for St. Paddy’s
Jameson will now partner with adjacent bars along the route to promote safe rides – and the spirit itself.
Corby renews TTC New Year’s Eve sponsorship
This is the sixth year that the alcohol brand has partnered with the TTC to provide free rides on the last night of the year.
Pattison OneStop expands Global partnership
The Corus-owned news brand is now a part of the TTC screen network.
Corby ups the spend on New Year’s transit campaign
The alcohol brnad is expanding its drinking and driving awareness campaign to a multi-platform, multi-week campaign.
Spotted! A Sam Smith listening party on the rails
A ‘Hush Hour’ takeover in Toronto puts Universal’s music star on streetcars.
Mobile targeting: Where’s the line between cool and creepy?
Mobile ads served through public wi-fi and digital OOH are nothing new. But as technology improves and ad options increase, how much can scare consumers off?
Spotted! TTC pays tribute to Honest Ed’s
By adding some elements of the discount store to Bathurst Station, the TTC is not only promoting the store in its final months but aligning itself with an iconic Toronto brand.
TSN launches tournament takeover
The sports channel has launched its first station domination, promoting an upcoming set of tournaments.
Volvo first to wrap new Toronto streetcar
With 18 new vehicles in operation in the city, Pattison has expanded its format offerings to buyers.
Expanding access to consumers underground
By adding four more stations to its ad-supported wireless network, the TTC is pushing ahead with its 2017 plans to be connected across its 65-station network.
Pattison Outdoor partners with York Region Transit
The OOH co has expanded its transit portfolio to include access to the region’s 1.2 million residents.
W targets renovators with Game of Homes push
The channel is promoting the new competition show with a multi-platform campaign.
