Articles Tagged ‘UM’
Why there always needs to be a plan for brand safety
Insurrection attempts at the U.S. Capitol highlight, once again, why buyers and brands need to stay diligent.
2020 Media AOY Bronze: UM proves its worth
To help clients address COVID challenges, the shop expanded its consulting service and developed new forecasting tools.
Here are the 2020 Media Agency of the Year winners
This year, it’s Touché!, PHD and UM that have earned top honours in the media discipline.
Why gaming platforms could be a key alternative to IRL gatherings
With Animal Crossing parties and Fortnite family reunions on the rise, should brands develop a long-term strategy around gaming gatherings?
Amex Canada thinks ‘small’ with new Twitter series
The series is part of a broader campaign by Amex Canada to promote and help small businesses.
Skip buys big to boost NHL partnership
As the delivery app brings arena food to living rooms, it’s sparing no expense on TV, digital and social.
Could Animal Crossing be a ‘new horizon’ for marketers?
Hellmann’s is the latest brand (of many) to integrate into the game. How has the platform changed the way marketers think of gaming?
Sobeys strikes an NHL deal
Voilà’s deal with the Leafs and the NHL rounds out what has been a dominant media campaign in the GTA.
ICYMI: Roger Petersen out at BT, UM helps BIPOC-owned businesses
Plus, Stingray brings iconic concerts – including Woodstock – to people’s living rooms.
Should brands get in on the Houseparty?
The video chat wars are heating up – is Houseparty worth diving into even without traditional ad placements?
Four sponsors sashay into Drag Race Canada
The Crave original will include sponsored prizes and extended online series.
How should brands re-enter a market with low mobility?
UM, Kinetic and Horizon are advising brands to re-enter the market using a slow and steady regional approach.
Which media agencies have the best vitality and structure?
Some agencies in RECMA’s latest report boast high pitch success, but score lower on resources – while others are the opposite.
UM, Amobee gear up to fight COVID misinformation
Sites with excess inventory are being encouraged to use it for a campaign focused on facts.
How Hershey is getting into living rooms for Easter
As people around the world prep for an untraditional holiday, the candy-maker turns to an untraditional media.
