Articles Tagged ‘Volkswagen’
Bonterra and Volkswagen aim to drive sustainable change
The collaboration includes a series of pop-ups, a national contest, in-store promotions and influencer engagement.
Volkswagen takes top spot in AdEase radio ranking, Uber follows
Other dealers, like Subaru and Honda, are also among the top 10 most active advertisers.
Toyota leads AdEase radio ranking, Volkswagen follows
Both automakers were the most active advertisers from Aug. 19 to 25.
Rogers stays on top of AdEase radio ranking
The company increased its spend from Aug. 12 to 18, compared to the previous week.
Volkwagen turned Noovo’s overnight broadcast space into a four-hour ad
Hosted by comedian Pier-Luc Funk, the automaker’s “show” aired during a period when the TV station goes dark.
La Presse helps Volkswagen drive a new launch
A branded content push behind the new Taos SUV included a five-video series that used the publishers data to target adventure-seekers.
Volkswagen tops Toronto airwaves: Media Monitors
The Government of Quebec purchased the most radio spots in Montreal, while the automaker category topped both markets.
Provincial governments boost their radio buys: Media Monitors
Pushes informing the public about lockdowns and safety measures topped the airwaves in both Toronto and Montreal.
Volkswagen takes top spot in Toronto: Media Monitors
The automaker is one of several that kicked up its radio buys last week.
Shepherding through the mayhem: roundtable
Just a few days before the pandemic prompted a lockdown in Toronto, execs broke bread and discussed planning in an age of disruption.
Verizon and Volkswagen take on voice together
The auto-maker will integrate into HuffPost’s daily news briefing, with voice-actionable options for users to book test drives.
How did VW’s look into the future play out?
A cunning strategy, or a confusing stunt? MiC dives into Volkswagen’s plan, and whether it paid off.
Volkswagen signs as CPL founding partner
The deal includes official jersey sponsorship, and opportunities to activate at every game.
Volkswagen gets immersive (and shoppable) on Snapchat
An AR campaign was created for the redesigned 2019 Jetta in order to capture a younger audience.
How VW used custom content for the win
The automaker, aiming to bring the brand to the “weekend warrior” demographic, created more than 150 pieces of custom content for media partners, resulting in five million impressions.
