Articles Tagged ‘Zenith’

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Kristine Lyrette and Publicis Media part ways

After five years as president of Zenith, a company spokesperson confirmed her departure.

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Yes, the new decade is uncertain. Here’s why I’m excited

CMDC president Shannon Lewis on all the change of the decade to come – and why it’s good for media agencies.

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Cannabis, auto ads and more: What’s driving the future of ad spend?

Zenith is the latest agency to release its ad spend predictions.

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Programmatic guarantee buys on the rise: study

Zenith’s report shows that most digital media is now traded programmatically, and new ways to buy play a big part in the Canadian market.

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How much election ad spend went to TV?

Plus, Zenith has dialed back its overall ad spending forecast for Canada in 2021.

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Mobile video set to overtake desktop in Canada: Zenith

As the digital video ad market matures, growth in Canada’s ad spend will naturally slow into the single digits, according to Zenith.

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Healthcare ad dollars moving from TV to OOH and digital

By 2021, digital will take a greater share of ad dollars from healthcare advertisers.

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Five takeaways from Zenith’s ad spend predictions

These five charts will give insights into the next three years of media spending in the market.

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Growth and losses in Canadian ad spend to stabilize: Report

Digital will continue to grow as other media see losses, but the rates of loss and gains have become more consistent, according to Zenith.

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Programmatic to dominate in Canada by 2020: study

However, according to Zenith, programmatic TV is still at least a few years away.

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Publicis Groupe brings Montreal agencies into one office

The new “Pool” model will allow the company to create collaborative working groups based around expertise, not agency brand.

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Canadians’ media minutes on the decline: study

Mobile is growing consistently, according to Zenith, but it can’t make up for dips in other media.

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Zenith upgrades its 2018 ad spend projections

Digital spending – and ad tech firms – are benefiting most from marketers’ push for innovation.

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Spotted! Spies on the streets in Toronto

Twentieth Century Fox Canada planted sparrows on downtown streets to create a sense of paranoia — and buzz for its latest film.

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Spotted! Twentieth Century Fox wraps up a new strategy

the entertainment company is adding a new layer to its marketing plan for Ferdinand and The Greatest Showman. Literally.