Articles Tagged ‘Zenith’

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Home appliances to continue big increases in ad spending

Zenith’s latest forecast suggest the investments people have made into their homes during the pandemic will continue.

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Ecommerce and online video will drive ad spend recovery this year

Zenith’s latest Advertising Expenditure Forecasts also reveals that social media will overtake paid search for the first time.

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Alcohol ad spending is on the rise: report

As online availability increases and hospitality lockdown closures persist, alcohol brands have been shifted more and more to digital media tactics.

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Ad spend from telcos could be primed for growth: report

A forecast from Zenith suggests the launch of 5G and new devices could have the sector above 2019 by the end of the year.

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TikTok focuses on traditional media in first North American campaign

The social platform is relying on TV and radio to show 90% of Canadians the kind of content its creators come up with.

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As Canadian ad spend declines, one category is posting growth

Increase in consumer demand has somewhat insulated the category from the impact of the pandemic.

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Canada’s ad spend drop is moderate compared to global average

Zenith’s numbers show that all of Canada’s media types have been hit, but many will get back into recovery mode by next year.

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Kristine Lyrette and Publicis Media part ways

After five years as president of Zenith, a company spokesperson confirmed her departure.

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Yes, the new decade is uncertain. Here’s why I’m excited

CMDC president Shannon Lewis on all the change of the decade to come – and why it’s good for media agencies.

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Cannabis, auto ads and more: What’s driving the future of ad spend?

Zenith is the latest agency to release its ad spend predictions.

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Programmatic guarantee buys on the rise: study

Zenith’s report shows that most digital media is now traded programmatically, and new ways to buy play a big part in the Canadian market.

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How much election ad spend went to TV?

Plus, Zenith has dialed back its overall ad spending forecast for Canada in 2021.

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Mobile video set to overtake desktop in Canada: Zenith

As the digital video ad market matures, growth in Canada’s ad spend will naturally slow into the single digits, according to Zenith.

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Healthcare ad dollars moving from TV to OOH and digital

By 2021, digital will take a greater share of ad dollars from healthcare advertisers.

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Five takeaways from Zenith’s ad spend predictions

These five charts will give insights into the next three years of media spending in the market.