Articles Tagged ‘Zenith’

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Canada’s ad spend drop is moderate compared to global average

Zenith’s numbers show that all of Canada’s media types have been hit, but many will get back into recovery mode by next year.

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Kristine Lyrette and Publicis Media part ways

After five years as president of Zenith, a company spokesperson confirmed her departure.

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Yes, the new decade is uncertain. Here’s why I’m excited

CMDC president Shannon Lewis on all the change of the decade to come – and why it’s good for media agencies.

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Cannabis, auto ads and more: What’s driving the future of ad spend?

Zenith is the latest agency to release its ad spend predictions.

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Programmatic guarantee buys on the rise: study

Zenith’s report shows that most digital media is now traded programmatically, and new ways to buy play a big part in the Canadian market.

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How much election ad spend went to TV?

Plus, Zenith has dialed back its overall ad spending forecast for Canada in 2021.

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Mobile video set to overtake desktop in Canada: Zenith

As the digital video ad market matures, growth in Canada’s ad spend will naturally slow into the single digits, according to Zenith.

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Healthcare ad dollars moving from TV to OOH and digital

By 2021, digital will take a greater share of ad dollars from healthcare advertisers.

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Five takeaways from Zenith’s ad spend predictions

These five charts will give insights into the next three years of media spending in the market.

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Growth and losses in Canadian ad spend to stabilize: Report

Digital will continue to grow as other media see losses, but the rates of loss and gains have become more consistent, according to Zenith.

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Programmatic to dominate in Canada by 2020: study

However, according to Zenith, programmatic TV is still at least a few years away.

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Publicis Groupe brings Montreal agencies into one office

The new “Pool” model will allow the company to create collaborative working groups based around expertise, not agency brand.

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Canadians’ media minutes on the decline: study

Mobile is growing consistently, according to Zenith, but it can’t make up for dips in other media.

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Zenith upgrades its 2018 ad spend projections

Digital spending – and ad tech firms – are benefiting most from marketers’ push for innovation.

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Spotted! Spies on the streets in Toronto

Twentieth Century Fox Canada planted sparrows on downtown streets to create a sense of paranoia — and buzz for its latest film.