Sponsorship
SkipTheDishes goes to the World Juniors
The brand teamed up with Hockey Canada as the official food delivery app of the upcoming under-20 tournament.
BioSteel becomes the Raptors’ official sports drink
The Toronto company’s new sugar-free product will debut on the team’s bench this season.
ICYMI: Sportsnet bubbling its curling in Calgary
Plus, Global adds four local news streams to its app.
Dove teams with Cold Tea to reach Asian millennials
The month-old program is already exceeding reach engagement goals as part of this international campaign.
IGA finds success with COVID advice in Quebec
The grocery chain teamed with Quebecor’s marketing content solution to support Quebecers in the early days of the pandemic.
Amex highlights resilience with Globe series
The content marketing campaign further aligns the brand with small businesses.
Sonnet’s hockey sponsorship expands to women’s league
A new deal with the PWHPA spawns a new professional team and continued investment in Canada’s hockey players.
BNN and Mackenzie Investments partner on content series
The advisor-focused series looks at building wealth on Bell Media’s specialty channel.
What’s a sponsor to do when the Raptors head south?
Toronto’s beloved NBA team will play home games in Tampa next season. This doesn’t necessarily leave in-person sponsors out in the cold.
Desjardins expands its content play with Immigrer
The six-year partnership spawns a content hub to help the bank continue reaching new Canadians.
Cook It signs on as Zeste’s first multiplatform sponsor
The meal kit service partners with Groupe TVA’s foodie brand, which has been growing beyond its specialty TV origins.
MKTG picks its new leaders
David Chong and Andrew Shulman are longtime consultants whose backgrounds will help brands pivot to digital activations.
How Training Ground is picking up after a year of disruption
Senior director of marketing Shannon Cole on how its new tactic is changing up the media mix.
Walmart Canada creates a limited Canadian edition of Supermarket Sweep
Although the upcoming reboot is U.S.-based, the retailer found a way to deliver a homegrown twist.
Jays may have lost the Playoffs, but fan loyalty is good news for sponsors
The fans tend to skew older, but Gen X and Y follow somewhat closely, and half notice sponsors.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
