How Gen Z’s social habits differ from older Canadians
Instagram, Snapchat more popular for teens, ‘liking’ posts and messaging friends most frequent activities, according to a new MTM Junior report.
The Meatless Farm Co embarks on biggest spend yet
As the younger plant-based brand looks to gain ground against competitors, it’s splurged on its first OOH effort.
ICYMI: NBC reveals its Peacock plans, Walrus names new exec director
Plus, Apple News hits a milestone for users.
Facebook places some limits on targeting for special ad categories
Ad categories are restricted from using age, gender, postal code, multicultural affinity and other descriptions to target intended audiences.
‘C’ is for ‘Chrome to phase out cookies’
Experts from the agency and ad tech side weigh in on what this means for marketers, publishers and everyone in between.
CPG gave Carat a big boost for 2019: RECMA
The Dentsu shop’s big global P&G win even helped offset some high-profile losses.
Datonics arrives in Canada under former GroupM exec
Rodney Perry will head up operations in Toronto with a new team focused on a Canadian market increasingly important for marketers.
CES Perspectives: Orion
Managing director Emily Douglas on the value of CES for media agencies beyond the show floor, and the balance between humans and AI.
Apex Mobile moves to capitalize on key consumer moments
A new feature, created in partnership with U.S.-based InMarket, can engage consumers at critical moments, like entering a store.
The Globe sheds its budding cannabis publication
Material from Cannabis Professional will be rolled into Report on Business going forward.
Golden Globes still a draw: Numeris
The week was dominated by special programming including the Globes and NYE broadcasts from CBC and ‘Dick Clark’s Rockin’ Eve.’
Yamaha Motor Canada picks The Turn Lab as media AOR
Initially hired to rebuild Yamaha’s tech platforms, the brand recognized the lab’s unique approach which included consultancy and media strategies.
The Montreal Canadiens plant the seeds of a new partnership
Maple Leaf’s Greenleaf Foods, makers of the Lightlife Burger, has become the first official plant-based protein partner of the Habs.
Karine Courtemanche upped to CEO at Touche! and PHD
Courtemanche will now focus on growing both agencies in the Toronto market.
CES Perspectives: Mindshare
CEO Devon MacDonald on whether smart TVs have been dumb all along, and how the OOH industry can benefit from the showcased tech.
- Lesley Conway named head of Walmart Connect
- UM named media agency of record for 7-Eleven
- Microsoft shuts down its DSP, shifts focus to own AI-powered ad platform
- Endy partners with WNBA in the brand’s largest sponsorship deal to date
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
