Key Media dives into intelligence
Headed by Raj Kuchibhatla, the new department will help Canadian B2B advertisers gain deeper insights into audiences.
The 2019 Media Innovation Awards shortlist: part one
The nominees in the Media, Digital and Content categories are revealed prior to the MIAs gala on Nov. 28.
Toyota maintains its lead: Media Monitors
In Montreal, an entirely new top-five shakes things up while the Conservative Party spends big in Toronto.
The Globe brings on EQ3 for design program
Designing Canada is a new ongoing program and will roll out across print, digital and events.
Are marketers ready for WhatsApp ads?
Popular with Canadian newcomers, the app is also largely used as a business tool internationally, says one agency leader.
How many are engaging with web content on Facebook?
Newswhip’s Q3 study shows that “soft” news is still gaining more impressions than politics, and outbound links aren’t getting the lion’s share of impressions.
What’s the online cannabis content audience like?
MIQ breaks down who’s searching for what, how long they’re dwelling on sites and what this means for marketers.
People Moves: Curate Mobile, MediaCom and more
Plus, Starcom adds talent to the Kellogg’s account.
Rogers takes its IoT business to the road
The telco has partnered with Irish software provider Cubic Telecom to collaborate on a new connected car solution.
A roundup of Election Night 2019 coverage
MiC breaks down the coverage planned from Canada’s four major broadcasters including linear, digital and radio broadcasts.
TV ad revenue drives growth at Corus in Q4
“What a difference a year makes,” said CEO Doug Murphy, noting Corus’ 7% growth in its TV ad business for the year.
Napa renews “It’s True” campaign with a focus on TV
According to the auto parts company, the first stage of the campaign resulted in an increase of business from younger customers.
ICYMI: New editorial leadership at National Observer, Stingray moves into Brazil
Plus, a digital map from Nextdoor helps narrow down the Halloween hunt
Digital video on the rise for brands, agencies: study
The annual Ipsos survey also found that marketers are catching up to their agency partners in their digital skillsets.
Surex ups its ad game with the Ottawa Senators
The Canadian insurance broker continues its digital focus as it expands in Ontario, marking its first big national branding play.
