CTV says ‘I Do’ to Netflix on new unscripted project
I Do, Redo is Bell Media’s first partnership with Netflix on an unscripted series, and will be hosted by stylist Jessica Mulroney.
Van Houtte soars to new heights with Cirque du Soleil
A 15-second spot filmed under the big top marks phase three of a campaign for the coffee distributor’s centenary.
Leon’s brings fans ‘couchside’ for the Raptors
The Canadian furniture brand breaks into the sports world with national campaign as it continues its drive to evolve alongside Millennials.
Spotted! The City of Toronto burns a message into our minds
The OOH ad brings a powerful message close to home.
The Good Doctor takes it: Numeris
Fall TV returns with increased viewership across all markets as hospital dramas ‘The Good Doctor’ and ‘New Amsterdam’ draw viewers.
West End Phoenix goes for broader awareness with OOH buy
The local community paper is aiming to build its brand as a trustworthy source in an age of waning trust in Canadian media.
Kristine Lyrette appointed as new CMDC chair
Also on the executive committee are PHD president Caroline Moul and Cundari managing director Luke Moore.
Carat tops in Canada for new business: report
Big wins such as large portions of P&G’s business propelled the Dentsu Aegis Network agency to the top.
Chameleon and FrontRunner strike mobile data partnership
With mobile polygon technology, FrontRunner can now offer clients mobile location-based data.
Is OOH still relevant?
A panel discussion during The Ad Club’s OOH Day finds the medium is embarking on a period of growth, as digitization forces the industry to redefine itself.
CBC goes all-in on audio with new app
CBC Listen will include access to live radio, playlists and podcasts.
ACA joins forces with WFA’s new working group
The World Federation of Advertisers’ new working group gathered during AWNY with a mandate to find a cross-industry consensus on key global measurement principles.
Scotiabank climbs to the top: Media Monitors
Home decor and paint companies enter both the Toronto and Montreal markets, while auto brands significantly decrease spend.
Cirque du Soleil, Quebecor win big at 2019 Ad Club OOH Day
Branded Cities’ Ari Zagury and Amplifi’s Samantha Garner also took home individual honours.
Kin renews Facebook series New Mom Who Dis
The Jessi Cruickshank series will feature guest appearances from Liberal leader Justin Trudeau and the woman who invented (and regrets) gender reveal parties.
