Ad Standards report: Compliance up, but complaints rising too
Ad Standards’ annual survey shows that more consumers are dissatisfied about opt-out options, ad sizes and disruptive displays.
Contobox introduces shoppable ad unit
The Toronto-based adtech company wants to enable customers to drive brand awareness and sales in the same media buy.
NewBase rebrands as Hatch64
Formerly Publicitas, the media company is now an independent entity, focused on ‘blended’ growth in both Canada and the U.S.
Rogers’ big magazine sale puts media revenue down for Q2
Excluding the titles it sold to St. Joseph Communications, Rogers says its media revenues would have been flat – driven mainly by the strength of Sportsnet.
GroupM moves Christian Juhl to top global post
Kelly Clark will step down, with Christian Juhl of Essence taking over as CEO on Oct. 1.
Publicis Media names Alastair Taylor CEO
The former Spark Foundry CEO will head up Canadian operations for all brands.
OLG regains its lead: Media Monitors
The auto industry continues to dominate in Toronto, while Montreal’s radio spots sound similar to the week previous.
Baskin-Robbins finds strange things in TikTok campaign
The ice-cream co. continued to jump on the Stranger Things phenomenon, creating a co-branded digital activation with Netflix.
eBay picks a new global AOR
MediaCom Canada’s new account will complement its existing relationship with Kijiji.
YouTube the favourite video source for youth: study
With more than 98% of Canadian kids consuming video content monthly, the free video platform reigns among those two to 17 years old.
Spotted! Yellofruit’s Big Banana Car hits the road
For the frozen dessert manufacturer, there’s always money in the banana car.
Ryerson law school taps Cundari to get the word out
Two-phase campaign focused OOH in the business and law communities first, takes aim through digital next.
Journalism support fund’s panel submits findings to feds
Among the 15 recommendations is a call for government to invest its ad dollars into Canadian media and to alter tax law that gives foreign digital platforms an advantage.
Spotted! Lollipops no one wants to talk about
An exhibit from the Canadian Centre for Child Protection and No Fixed Address brings to light the epidemic of online child pornography.
Call for 2019 Media Innovation Awards entries
The submission period for the show celebrating media excellence in Canada ends August 2.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
