Breaking down Canada’s drive-to-store ad spend
Nicolas Rieul of S4M says advertisers might be putting too much spend behind “pushy” ads.
Spotted! McDonald’s a-door-able activation
The QSR used an OOH ad to trigger a $5 off coupon on Snapchat.
OLG holds on to top spot: Media Monitors
In Toronto, the top-five remains relatively unchanged while Tim Hortons up its spend significantly in Montreal.
Cannes 2019: Canada nabs nine Media nods
Initiative, Mindshare and PHD are among the agencies recognized as finalists for the category.
How peak internet penetration affects devices, ecomm and ads
Bond Capital’s Mary Meeker has issued the firm’s annual report, which identifies what’s driving online dollars, and what’s stagnating.
Spotify adds targeting for podcast advertising
New podcast listener targeting will reach free users, opening space previously unavailable to marketers.
Vice focuses on business development with senior sales hires
Eyal Zilnik and Aisling Forkan both previously held media sales roles at several high-profile companies.
Raptors rake in the views for broadcasters, social media, brands
TSN and other networks broke records with Game 6 audiences, while Twitter and other brands have been quick to activate.
Canada’s TV stable: GroupM
Even amidst digital gains, TV will see a stable two years – with digital playback a major driver.
ICYMI: New board members at COMMB, Orphan Black returns (in audio)
Plus, production begins in Toronto on new CTV medical drama, Transplant.
AcuityAds revenues up by more than 200%
The adtech provider signed significantly more clients, including a global financial corporation, resulting in a huge lift.
How fake news affects Canadian media trust
A new study from Ipsos declares fake news a ‘global epidemic’ as Canadians fix blame on Americans.
Sony, Roku pair to power sponsored ‘streaming guide’
The companies are giving home TV and movie viewers a more theatrical experience to promote the newest Spider-Man film.
GroupM opens Midas Exchange outpost in Canada
Orion Worldwide’s Boris Cho has been tapped to lead the Canadian operations of WPP’s corporate trade arm.
RBC ups its sponsorship spend in London
The Ontario city’s convention centre, now RBC Place London, saw 126,995 delegate days last year.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
