Why a former CBC director moved into e-sports
Mark Thomas left the public broadcaster to become VP and head of marketing for e-sports franchise, Luminosity Gaming.
HAB Press buys Thomson Reuters’ Media Solutions division
The subsidiary of Key Media has acquired several prominent Canada B2B titles, which target the legal and HR sectors, as part of the deal.
People Moves: UM, Rec Media and more
Plus, Reprise and Conversion Digital have bolstered their ranks.
ICYMI: Brands take centre stage on soccer uniforms, Nurses takes shape
Plus, digital OOH tech company FrontRunner is going to MaRS.
Comscore adds new segmentation for Canada
SVP Bryan Segal says as digital advertising matures, it’s time for segmentation to do the same.
Media, marketer semi-finalists announced for Young Lions
The winning teams, who will represent Canada on the world stage, will be announced at the upcoming CMDC Summit April 24.
TV spending drives growth for Corus in Q2
A continued uptick in TV ad revenue drove Corus to overall revenues of $353.5 million.
Dentsu study reveals a ‘digital paradox for brands’
The heaviest digital users are also the most protective over the data that brands crave.
Loblaw trials digital ad service
The retail giant will serve ads programmatically through partnerships with key publishers and platforms, and reward viewers with points.
Adapt Media expands its airport presence
The new deal will see the company target affluent travellers with onsite activations.
DAZN snatches Premier League rights
Canadian SVP Norm Lem says exclusivity and multi-sport offerings will be a major driver of subscriptions going forward.
Verizon adds OOH to programmatic offering
The option launched today in Canada and will include inventory from Clear Channel, Zoom Media, Captivate and Broadsign.
Spotted! Reester rides the Rocket
A life-sized Reese Easter treat rode the TTC, grabbed a snack and walked a dog to drum up some Easter egg-citement.
Cineplex ups D-Box, ScreenX offerings
The premium offerings bring in higher ticket revenues, as well as new ad opportunities for the company.
Police dramas rule the week: Numeris
Global’s first-responder drama drew 2.23 million viewers in English Canada.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
