Alex Panousis on attrition, education and future-proofing
The Havas Media president wants to ensure the media industry goes into the future learning from mistakes.
Spotted! A Shawn Mendes mural comes to life
The mural made of flowers was executed by Havas Media and Abcon Media to promote the Toronto-born artists’ upcoming global tour.
The Nice List: Media
From unexpected sponsorships to ambitious shifts in media spend, here’s what impressed us the most this year.
Verizon rebrands Oath, adds to Yahoo Finance
In the New Year, Verizon plans to expand live market coverage on Yahoo Finance and add a premium tier with tools for investors.
TV ad spend down despite high consumption: study
Warc’s latest report states that despite adspend on a downturn, TV reaches almost 100% of Canadians monthly.
Joe Strolz on who really uses Snapchat
The social platform’s country manager tells MiC how the industry is changing – and tapping into users’ state of mind.
Big Bang returns with a bang: Numeris
The CTV trio of Big Bang, The Good Doctor and Young Sheldon once again dominated the rankings.
Torstar eliminates CRO role, hires two new senior execs
The changes come as Claude Galipeau accepts a new position with the CBC.
Matthew Logue on sponsorship game-changers
MKTG’s president shares his thoughts on sponsorship in Canada for MiC’s Industry Wish List.
OLG buys big in Toronto: Media Monitors
Meanwhile, auto dealer associations ruled both Toronto and Montreal for buying activity.
Spotted! Mary Poppins swoops into Toronto
A Disney Canada activation saw Mary and her famous umbrella at the CF Toronto Eaton Centre.
Google ups its sports presence with NBA partnership
After partnering with the Raptors last year, Google has taken a deeper dive into sports.
Golf Town, Pelmorex partnership digs into data
The partnership aims to increase Golf Town’s customer-base and ROI through the use of data on a traditional medium – flyers.
CBC goes mass for Gem launch
OOH and TV ads will be used for mass awareness while digital will focus on conversions.
Studio71 beefs up partnership team
The digital company will also focus on further developing its relationship with Starcom/Spark.
