Grey Cup tops the ratings: Numeris
Plus, The Indian Detective enters the top-five.
HGTV doubles down on Bryan Baeumler
The specialty net will bring back the popular home improvement star Baeumler for a new beach-side series.
Spotted! A charitable cup of David’s Tea
The retailer opened a brief but noisy popup in Toronto to benefit Kenyan communities and spread some holiday cheer.
BC Children’s Hospital tosses out a new digital strategy
A digitally automated donation challenge leads a renewed holiday effort.
CBC launches ad-free and ad-supported TV apps
The app allows for live streaming of the pubcaster’s 14 regional channels, as well as on-demand viewing of its shows and exclusive digital content.
iHeart on-boards nearly 1,000 new radio stations
Stations across multiple genres and regions now get access to the service’s 1.8 million Canadian users.
Let’s Talk, Canada 150 are 2017 Twitter successes
Bell’s mental health social media push pays off with a nod on Twitter’s most-tweeted ranking.
Canada’s economy drives improved ad spend: Zenith
The global media agency networks are in agreement that digital will lead the way on ad spend growth.
Sunwing flies to the top: Media Monitors
Toronto saw a shake-up in its top radio advertisers last week.
Corby ups the spend on New Year’s transit campaign
The alcohol brnad is expanding its drinking and driving awareness campaign to a multi-platform, multi-week campaign.
eOne rebrands its Antica podcast network
With increased visibility, the media company thinks it can benefit from Antica’s strong intellectual properties.
Horizon Media comes to Canada
A growing need for North American solutions brings the U.S. media agency to Toronto’s Liberty Village.
Jane Francisco: There’s a new kind of EIC in town
The Canadian leading Good Housekeeping says the Canadian magazine industry could learn from its neighbours to the south and explains why she goes on sales calls.
Digital to top ad spending in 2018: report
GroupM’s forecast shows that while its growth is slowing as the market matures, digital spending will reach $7.2 billion next year.
Trader leverages data to launch ad solution
The AutoTrader.ca parent company is using its data capabilities to target auto shoppers around the web.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
