What Magna’s ad forecasts say about TV in Canada
The IPG intelligence group says Canada’s net ad revenues will grow 4.4%, but suggests Canada’s TV industry is due for a shakeup.
Oikos targets men with NHL sponsorship
The three-year partnership will see the DanoneWave brand promoted as a snack to new consumers, including active men.
People Moves: Wavemaker, Starcom and more
Plus, new hires on the media side at Global News Radio.
CBC announces its winter 2018 programming
Legal drama Burden of Truth and Allan Hawco’s Caught are among a trio of dramas joining the pubcaster’s lineup.
CHFI wins with men and women in Toronto: PPM
David Bray outlines which radio stations pulled in the biggest audiences in Toronto, Montreal, Edmonton, Calgary and Vancouver for the quarter ended Nov. 26,
YouTube revamps its Ads Leaderboard formula
Organic views now carry more weight to benefit the ads Canadians opt to watch.
Grey Cup tops the ratings: Numeris
Plus, The Indian Detective enters the top-five.
HGTV doubles down on Bryan Baeumler
The specialty net will bring back the popular home improvement star Baeumler for a new beach-side series.
Spotted! A charitable cup of David’s Tea
The retailer opened a brief but noisy popup in Toronto to benefit Kenyan communities and spread some holiday cheer.
BC Children’s Hospital tosses out a new digital strategy
A digitally automated donation challenge leads a renewed holiday effort.
CBC launches ad-free and ad-supported TV apps
The app allows for live streaming of the pubcaster’s 14 regional channels, as well as on-demand viewing of its shows and exclusive digital content.
iHeart on-boards nearly 1,000 new radio stations
Stations across multiple genres and regions now get access to the service’s 1.8 million Canadian users.
Let’s Talk, Canada 150 are 2017 Twitter successes
Bell’s mental health social media push pays off with a nod on Twitter’s most-tweeted ranking.
Canada’s economy drives improved ad spend: Zenith
The global media agency networks are in agreement that digital will lead the way on ad spend growth.
Sunwing flies to the top: Media Monitors
Toronto saw a shake-up in its top radio advertisers last week.
