New Canadians over-index on online, free media
A new study from Oath and Group M shows phone use is key to newcomers, but TV subscriptions aren’t a priority.
People Moves: CMDC co-chairs announced
Plus, big changes at Blue Ant and new hires at Abacus and Alternator.
Pelmorex hires Rory Capern as partnership VP
Twitter Canada’s former managing director to extend the brand for The Weather Network’s parent into new markets and sectors.
Who’s listening to podcasts in Canada?
Most fans are still new to the medium, but it’s popular among affluent and educated males.
Jameson brings its live music efforts to Facebook
While music is familiar territory for the whiskey brand, it’s giving live streaming a try to increase engagement within the 25-to-34 demographic.
First Peoples Radio stations to launch in Ontario
As Indigenous reconciliation enters the national conversation, APTN’s affiliate readies its Indigenous variety format for Toronto and Ottawa.
Walmart and Interac use influencers for new webseries
How the brands are using vloggers to give Upstairs Amy reach beyond weekly episodes.
The agency challenge of selling value
Businesses want to differentiate, but so much of the RFP comes down to rates. MiC’s latest agency round table panel talks commoditization and proving worth.
Postmedia redesigns Sun digital properties
The new apps and websites come with more flexibility in ad formats, including contextual ads.
Big Bang holds the top: Numeris
The CTV comedy held the top spot, but saw its average audience drop slightly, with the gap narrowing between it and the second-place Good Doctor.
St. Joseph announces luxury-focused men’s Title
The aptly named Title will replace Men’s Fashion with greater focus on lifestyle content.
Spotted! Calgary’s street-level Amazon strategy
A bid for the tech giant’s second HQ gets underfoot and overhead in Seattle.
What lies in store for media agencies in 2018?
Attribution and integration are in focus as the fourth MiC Round Table of 2017 hears from VPs and directors.
Facebook tests moving Posts out of news feeds
The social giant responds to reports of a six-country test that has publishers worried about reduced organic reach.
LinkedIn banks on native video ads
Canadian marketing solutions lead Diana Luu says video is shared more often than other content on the platform.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
