Rogers spending more promoting Christmas radio
The all-Christmas, all-day strategy has paid off for CHFI, giving it a wide lead over competitors in January.
CBC and Bell Media team with Snapchat
The mobile-focused social platform has signed its first deals for Canadian-made content.
Advil sweats it out with influencers
An MEC-brokered partnership with Vice Media puts personal pain and perseverance in the spotlight.
BonLook picks iProspect
The eyewear company will dive deep in to paid and organic search to accelerate its physical retail expansion.
BBR opens programmatic consultancy
Glassroom positions itself as a complement to the client-agency relationship, although it expects to capitalize on the number of clients taking things in-house.
Vividata welcomes new president
Insights and research veteran Pat Pellegrini will take over for outgoing president and CEO Sara Hill.
TheScore settles into the living room with Alexa
While there are no direct monetization opportunities from the smart speaker integration, COO Benjie Levy said it’s important to increase audience reach and build loyalty.
Big Bang double header takes the top: Numeris
Young Sheldon also came back with a (smaller) bang to knock The Good Doctor out of second place.
Unpacking your consumption assumptions: study
Those in the media industry may overestimate how much on-demand and SVOD people are actually watching.
Outfront sets up at Yonge-Dundas
As the OOH company looks to expand on the digital front, it’s incorporating with more community groups.
DHX Media revenues up, but ad revenue drops
The company did not provide an update on the status of its strategic review in its Q1 2018 report.
Facebook begins ad transparency test in Canada
Canadians are the first to test the feature, which includes seeing the ads being run by Facebook pages.
TV ads more entertaining, even for millennials: study
A new Ipsos study commissioned by ThinkTV shows that TV ads outperform digital on a few key metrics, but trust in ads could be improved.
Media Lions remain in Cannes festival shakeup
The Media Lions are still apart of Cannes’ grand spectacle, but changes in award scoring and categories are on the way.
Ford cruises to the top: Media Monitors
The auto industry once again dominated as Toronto’s biggest category buyer, while the TV category was back on top in Montreal.
