Chatelaine embarks on largest consumer event in a decade
The Big Dish will aim at Chatelaine’s mostly female, food-obsessed audience and has secured sponsorships from the Business Development Bank of Canada and Egg Farmers of Canada.
The marriage of mobile and out-of-home
Why being in a mobile-first world doesn’t make OOH irrelevant, but only makes it stronger.
Heritage minister’s culture policy offers vision, few hard details
The government’s Creative Canada vision lays out a plan for the digital future to mixed reactions.
ICYMI: A big move in Montreal for Publicis
Plus, Instagram hits another advertiser milestone, and Carmilla will appear on the big screen for one night only.
AdChoices recognition on the rise
Half of those surveyed also view advertisers more favourably when they participate in the DAAC’s transparency program.
Spotted! American Express’s Kensington eatery
The credit card company took a temporary foray into the food business, promoting its new card with a pop-up restaurant.
A local news startup changes its mind on ad-free
Toronto’s West End Phoenix still won’t put ads in its print edition, but interest from local businesses has led to flexibility online
Google’s refunds greeted with cautious optimism in fraud fight
A new refund policy and a push for ads.txt have been well-received in Canada, but some questions remain unanswered.
Rogers announces Hometown Hockey’s sponsor lineup
Five brands return and three new partners join the community engagement platform.
BBM Messenger taps Tapped for Canadian ad sales
The Toronto firm looks to monetize the messenger app’s affluent, mostly urban audience.
Netflix investment news breaks ahead of Joly’s speech
A news leak ahead of today’s cultural policy speech has the industry talking.
Spotted! Penningtons dances into social video
Flash dance mobs and Facebook Live help the retailer lead a movement.
The New Establishment returns for 2018
New Media Establishment merges with Marketing’s 30 Under 30 to celebrate young innovators.
Spotted! The LCBO opens its first pop-up
The liquor retailer creates an educational experience in downtown Toronto.
Amazing Race Canada finishes on top: Numeris
The reality show was the only program to beat the Emmy awards for the highest average audience.
