Freckle signs global deal with Cisco
The mobile first-party data company can now track in-store attribution through Cisco’s global network of retail access points.
Spotted! A billboard that sniffs spliffs
To mark Canada 150, as well as one year until the nationwide legalization of cannabis, smoking accessory store Prohibition used an interactive billboard to trigger Tweets.
Elevation Pictures teams with Twitter to promote The Hip
A new doc on The Tragically Hip was the first movie to deliver a Twitter-exclusive trailer.
Inside Bell Media’s big Letterkenny marketing push
From pop-up shops to social media promos to its very own beer, the campaign for season three has been hard to miss.
Can Michael Phelps out-swim a shark?
The Great Gold Vs. Great White battle is part of this year’s Discovery lineup.
Millennials boast strong OOH ad recall: study
While OMAC’s survey found that more than one-third of Canadians block ads online, most of those shoppers still reported paying attention to outdoor ads.
Fall TV 2017: Specialty targeting shifts
While conventional is coming back to its broad audience strengths, specialty is fine-tuning its niche targets.
Amazing Race Canada adds online game and VR
The show is hoping to build brand loyalty through VR and social interaction.
Late deadline extended for MIAs submissions
The clock is ticking for the nation’s most innovative marketers and agencies to showcase their standout campaigns.
Spotted! Canadian Tire modernizes its money
The brand is issuing a limited edition updated $0.10 bill, along with a big paid media campaign to mark Canada 150.
People Moves: CRTC, iProspect and more
Plus, a new senior director at Quebecor and a promotion for a Bell Media radio veteran.
ICYMI: Digital certification reveals La Presse+ reader engagement
Plus, TMN Go is making movies available offline for subscribers, and several groups have appealed a controvesial CRTC decision.
Amazon dominates paid search in Canada: study
A new study says retailers and financial companies are getting the best results on Google.ca.
Kraft gets bold with Vice
A new partnership for the brand kicks off the launch of its new Kraft Singles line, which is targeted at millennials.
Blog: What’s your definition of brand safe?
Jonathan Davids, founder and CEO of Influicity, on the need to develop a brand safety guide before working with influencers.
