Visa sponsorship sees CBC put VR in Games spotlight
With branded partnerships tripled over Sochi, the pubcaster is stretching its legs in producing custom content for the Games.
Honda Dealer Association buys top spot: Media Monitors
The car co purchased the most advertising in Toronto for the week of July 18 to 24.
Twitter expands live sports play with MLBAM pact
The deal means Canadian users of the platform will be able to live stream new MLB content, giving brands new in-streaming ad opportunities.
Verizon seals Yahoo deal
Aiming to compete with the likes of Facebook and Google, the U.S. phone company has acquired the online company for just under $5 billion.
The campaign that led to more digital for Kleenex
How the brand increased its purchase occasions through targeted Facebook buys.
Boom 99.7’s new morning host and show
Tim Morgan joins Corus Entertainment’s classic hits station in Ottawa from the company’s sister station in Calgary.
TD Bank launches Twitter Canada’s first custom emoji
The financial company is sharing its support for pride year-round with the new launch.
ICYMI: Your Morning’s premiere date, FB Messenger’s milestone moment
In case you missed it: Your Morning gets a premiere date, Facebook Messenger hits a new record and Ford has expanded its Edmonton Oilers partnership.
Bell signs up to play with Northern Arena
The service provider’s title sponsorship signals the growing opportunity eSports offers to reach users most hooked on the internet.
Kirstine Stewart to leave Twitter
The former broadcaster and VP of media for North America will be leaving the social media company at a to-be-determined date.
Media Experts retains BMW account
The German luxury automaker has decided to stick with the agency following an extensive North American review.
Blue Jays drive revenue for Rogers Media in Q2
Sportsnet and baseball helped push revenue up by 6% in Q2 despite continued softness in advertising across the media division.
Toronto radio station connects listeners with Scenetag
Vibe 105 is the first station to sign with the connective technology, aiming to increase listener interaction through the deal.
CBC unveils ‘The Goods’
The pubcaster has named the final hosts of its new daytime show, which will hit airwaves in October. (New hosts Andrea Bain and Shahir Massoud pictured.)
Are rabbit ears cool again?
Millennials and those living in urban areas are driving the jump in antenna use, according to new numbers from Media Technology Monitor.
