Companies Committed to Kids spotlights mental health
A new campaign from Ogilvy Toronto gets adults to think about how their actions affect the mental well-being of their kids.
Montreal’s Rouge fm and Virgin Radio 96 share McCafe deliveries
Winners get to determine the next day’s recipient of a delivery of McCafe coffee, muffins and cookies through social media sharing.
The Volkswagen-CBC Beetle Roadtrip Sessions return
The car company is back sponsoring the program, this year expanding its French market presence.
WPP agencies launch Ford-specific shop
Y&R, Mindshare and Wunderman join forces to create Blue Hive to handle all the car maker’s marcom, following similar moves around the globe.
It all comes down to the idea: Cannes blog
Ody Giroux, president of Carat Montreal on her favourite moments of Cannes, and how they all worked around the theme of ideas.
Vancouver’s SHORE 104.3 becomes LG104.3
Newcap radio rebrands a second of its recently obtained Vancouver stations to bring youthful memories to a wider audience.
Netflix, IPTV on the rise in Canada: report
A third of English-speaking Canadians subscribe to Netflix, as penetration of IPTV service climbs, reports Media Technology Monitor.
Jungle Media announces Quebec expansion
The media agency’s new Montreal office will be run by Danick Archambault.
Ford tops radio buys: Media Monitors
The car co had the most advertising airtime in Toronto and Montreal for the week of June 9 to 15.
Taking in the best global work: Cannes blog
The UM Canada director on the work that won, and how Canada can improve its Lion count next year.
Key mobile themes from Facebook’s Sandberg: Cannes blog
By AOL Canada ‘s Marla Natoli: Sheryl Sandberg tells the Cannes audience that had Facebook launched two years later, it would have been a mobile co.
Twitter snaps up SnappyTV
Twitter acquires the video-sharing site as part of its mandate to increase its relationships with major TV broadcasters.
BBM Canada rebrands to Numeris
The analytics co has a new name and brand to “position it for an energetic and innovative future,” it announced today.
Publicis launches digital service with Google, Conde Nast
Platform called La Maison will be used by boutique agencies to deliver web insights and develop content for luxury brands.
RapidFire brings in-game online ad streaming to Miniclip
With RapidFire’s Radical Network technology, brands will be able to stream ad campaigns in-game.
