Articles Tagged ‘Adobe’
TikTok starts tagging AI-generated content in the app
To curb misinformation head of the American elections, the social network is adding watermarks to photos and videos that are uploaded to the app.
Thinkingbox names Alex Panousis its chief growth officer
The veteran media agency executive moves to the creative experience agency’s C-suite to lead its upward trajectory.
Wavemaker, Publicis win global Adobe media duties
The review consolidated work previously split between 17 different agencies.
Tech and media organizations form coalition to combat content fraud
Microsoft, Adobe, BBC and Intel are among those that formed a group to (re)build trust in online content.
Lift & Co.’s cannabis data platform goes programmatic
The cannabis website developed a consumer insights platform, partnered with Adobe Advertising Cloud’s DSP for advertising capabilities.
Data and consumer insights still evading marketers: study
A study shows that marketers want to prioritize better using data and understanding audiences – but the same concerns were present a year ago.
ICYMI: Restructuring leads to 80 job losses at Global
Plus, CSA hosts announced, and a new chatbot tool from Adobe.
Grant le Riche moves to Argedia Group
The former TubeMogul managing director has moved over to the agency search and management consultancy.
Canadian Young Lions winners announced
A total of 10 Canadian media and creative employees, as well as marketers, will travel to Cannes in June to compete among the top from around the globe.
Adobe aims for ‘apples-to-apples’ digital and TV measurement
The company unveiled its new Advertising Cloud software, which has been in the works since it acquired digital ad tech company TubeMogul for $540 million last year.
Adobe to acquire TubeMogul
The deal bolsters Adobe’s presence in the digital marketing and ad tech industry.
Print flyers aren’t dead: Black Friday report
Analyst Jason Dubroy predicts that mobile and print won’t compete directly for Black Friday attention, with mobile now serving as a facilitator of transactions rather than advertising.
Ad-blocker penetration high in Canada: study
Numbers from Adobe’s inaugural Advertising Demand report are high, but also point to a silver lining with social media ad clicks.
Adobe partners with comScore
The partnership strengthens the duo’s ability to provide insights on the manner, time and device on which content and ads are being consumed.
How to not get left behind
Media in Canada identifies three major takeaways from this year’s week-long FFWD 2016 conference.
