Articles Tagged ‘Alex Panousis’
Taking the reins in a time of crisis
Just as Canada was locking down, Carat’s Alexandra Panousis was settling into the corner (home) office. How does an agency leader establish trust from a distance – and during turbulence?
Brand building in unprecedented times
With the world on pause, is now a good time to turn the focus from bottom-funnel efforts and back to brand building?
Alex Panousis named CEO of Carat Canada
The former Havas executive leader joins the Dentsu network to begin a new chapter in a more complex business environment.
Introducing Media in Canada’s 2020 advisory board
The eight-member editorial board will serve as a resource for MiC and help shape coverage throughout the year.
How agencies feel about Accenture’s newest change
Some say this could be an opportunity for agencies to show their unique skillsets.
Sour Grapes: Don Cherry, diversity and the future of hockey
Buyers and analysts weigh in on the changing landscape of the sport following the controversial personality’s firing from Sportsnet.
TTC wifi logins are up, but is that a win for brands?
Mindshare CEO Devon MacDonald and Havas Village CEO Alex Panousis on why nine million impressions doesn’t necessarily mean customers are engaging with ads.
Alex Panousis upped at Havas
Panousis will now lead the Havas Village, which encompasses creative and digital operations, while Valérie Beauchesne has joined as VP of media.
Are brands missing opportunities with the 50+ cohort?
Buyers and media pros discuss what brands get wrong about the demo – and how to change their approach.
Canadian attitudes toward love and AI
Havas’ Kirk Cavell examines how prosumers feel about tech and media in the digital dating world.
Talking Talent: How to find fluidity and adaptability
Havas team members discuss the benefits of not ‘staying in your lane’ and how to foster technical, and creative, talent.
Fall TV: The complaint line
We’ve once again given media buyers a platform for their grievances, to which TV broadcasters could respond. Here’s what they had to say.
Corby picks Havas
The wine and spirit manufacturer is focused on business transformation through the new partnership.
MiC Roundtable: Buying in context
Our experts go beyond the studies and discuss what’s really working, what mediums are becoming more efficient and how transactions are changing.
MiC Roundtable: On valuing audiences and defining ‘premium’
New players, new opportunities, new problems – see what our experts had to say about the wild world of media.
