Articles Tagged ‘Astral’

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BCE responds to transaction interveners

George Cope called out the opposition to the company’s acquisition of Astral Media as the first round of CRTC hearings closed Friday.


Sunni Boot presents at CRTC Bell/Astral hearings

The ZenithOptimedia CEO said the deal should go through, and Quebecor’s CEO argued against the takeover on day two of the CRTC hearings.

iRiS app

Ad-Dispatch curates augmented reality

A new app, iRiS, was created by the tech company to provide consumers with a directory of AR executions that they can interact with.

V rebrand image

V rebrands to broaden appeal

The Quebec channel, part of V Interactions, is sporting a new look with the goal of reaching more female viewers across a broader age range.

Scotia Astral

Scotiabank sets the scene with NFC

The bank has partnered with Astral to kick off Canada’s first wide-scale marketing campaign based on near field communication technology.


The top 10 Canadian TV shows on social media

Newly launched social TV ratings company Seevibes, which is working with Astral and TVA Group, shares the top 10 Canadian TV shows by Facebook and Twitter mentions.

Astral DFC

Dairy Farmers target gym-goers

Giant-sized headphones with QR codes were used to communicate the benefits of chocolate milk in DFC’s recent OOH execution.

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Best New Product Awards tap into NFC

The CPG awards program is the first in market to use Newad and Astral OOH’s Near Field Communication (NFC) tech.


Astral Media posts higher Q1 earnings despite economic headwinds

The Canadian broadcaster posted improved TV subscriber and ad revenue, even as its radio revenue was down slightly.


Teletoon tests the mobile waters

The channel has launched a gaming app for Johnny Test, allowing users to place iOS platforms side-by-side to play on one large screen.


Microsoft adds 14 content partners with latest Xbox Live update

Expanded OTT television and video content will be made available to Canadian subscribers, including MLSE sports channels, Rogers On Demand and MSN Canada.

Astral campaign

Astral switches off the ordinary

The mediaco launches a consumer campaign to build awareness of its multi-platform offerings.

Radio Disney streams Radio Disney

Astral-owned Family Channel has launched Radio Disney on its website and is offering sponsorship and advertising opps.


Disney Junior and Family Channel unveil new shows

Astral brings three new programs to the kid’s table this fall, with sponsorship opps available.


Ad and subcriber fees boost Astral earnings

Astral Media is the latest broadcaster to benefit from an improving Canadian economy and advertising market.