Articles Tagged ‘Bell’
Kinesso first to activate Bell’s new connected TV solution
Available through the company’s DSP, the service allows for audience targeting based on household demographics and interests.
Media revenue dips at BCE as its names a new CFO
The company continues to see low ad demand, though it was offset by growth in digital and telco subscriptions.
WNBA’s first game in Canada draws 15 sponsors
Air Canada, Bell, Canada Goose and Mastercard joins the previously announced brands that will be activating around the game.
MiQ partners with Bell on new TV buying solution
Available in the Bell DSP, the solution uses linear and connected TV data from more than 30 million devices.
Bell and Rogers report growth in ad revenue for Q4
Rogers, however, was more optimistic about the potential challenges an economic recession would bring with it.
Spotted! Bell and Snap let Raptors fans shoot from the stands
A special lens uses the telco’s 5G technology to provide a real-time experience between thousands of connected fans.
MiQ partners with Bell Media to act as activation arm for its DSP
The media company’s TV data and inventory will be integrated with the programmatic platform for cross-platform plans.
Lisa LaFlamme let go from CTV
Omar Sachedina will now anchor CTV National News after a “business decision” by Bell Media left the former host feeling “blindsided.”
Echo power equipment carves out new sponsorship
Bell Media’s ‘A Cut Above’ has integrated the brand throughout the log carving show.
Bell renews Osheaga sponsorship, adding two more music festivals
The company will also be the sponsor of electronic festival Ilesoniq and country festival Lasso.
Bell Media renews broadcast and streaming rights with NFL
Games will continue to be available across the company’s linear networks and their online platforms.
Upfronts 2022: Bell Media nears 100 original titles for 2022-23 slate
The originals lineup includes English and French scripted and unscripted titles across its networks and streaming platforms.
Upfronts 2022: Dramas fill up Bell Media’s CTV and specialty acquisitions
The lineup includes a spin-off of The Rookie and new titles starring Amanda Warren, Jimmy Smits and Oscar winner Hilary Swank.
Seven new brands sign on to sponsor The Amazing Race Canada
Desjardins, Subway and Guru Organic Energy are among those that will be integrated with the show’s eighth season this summer.
Bell joins Athletics Canada and Swimming Canada’s marketing partnership
The partnership aims to create marketing and sponsorship opportunities by enticing brands to engage with one of Canada’s most popular Olympic sports.
