Articles Tagged ‘CFL’
Canada Drives signs on with the CFL
The used car marketplace will deliver the Grey Cup to activations around this year’s host city in addition to other playoff activations.
TSN launches Grey Cup Week online
A packed weeklong schedule of online events culminates in a two-hour Grey Cup Unite special November 21.
How will brands cope with the CFL’s season cancellation?
The league’s main appeal is at a regional level – so how can sponsors replicate that loyalty without games?
ICYMI: Quebecor gets targeted, Edmonton CFL team responds to branding pressure
Plus, two popular dramas are returning to CBC.
Grey Cup overnights drop by one million
Average audience, as well as total reach, fell in both English and French markets.
Who’s activating at the Grey Cup?
Shaw, Nissan, and Mark’s are partners for this weekend’s football match.
ICYMI: Crackle leaving Canada, TSN gets up-close with the CFL
Plus, who’s headlining the iHeartRadio MMVAs?
Sport Clips waggles with the CFL
The league’s podcast has a new presenting sponsor looking to leverage athletes at the local level.
CFL promotes Kelly Shouldice, focuses on content
Shouldice says the growth in new content’s audiences correlates with a boost to the CFL’s more traditional stats.
Grey Cup tops the ratings: Numeris
Plus, The Indian Detective enters the top-five.
Weather skews Grey Cup sponsor visibility: study
Is a buy in the end-zone a guarantee of visibility? Elevent’s data shows weather plays a role for those relying on being seen.
Overnights show Grey Cup audience increased
After seeing a decreased AMA last year, the CFL’s big game draws 4.3 million on TSN and RDS.
Grey Cup lines up its sponsors
Brands returning to the action include Nissan, Shaw and more.
Mark’s is back with Grey Cup Radio Network
The third consecutive year with the TSN Radio-led network continues the clothing retailer’s CFL activation plan.
CFL division finals draw larger audiences
Viewership was up 19% nationwide, with stronger showings in the winning cities of Toronto and Calgary.
- FTC clears Omnicom’s acquisition of IPG with one big caveat
- Cannes Lions 2025: Young Lions medals go to Cossette Media and Rethink
- New research shows 76% of Canadians are fans of women’s sports
- Amazing Race Canada signs new sponsors Fuze Iced Tea, Specsavers
- Spotted! St. Louis releases giant chickens to promote all-you-can-eat wings deal
