Articles Tagged ‘CFL’
Who’s activating at the Grey Cup?
Shaw, Nissan, and Mark’s are partners for this weekend’s football match.
ICYMI: Crackle leaving Canada, TSN gets up-close with the CFL
Plus, who’s headlining the iHeartRadio MMVAs?
Sport Clips waggles with the CFL
The league’s podcast has a new presenting sponsor looking to leverage athletes at the local level.
CFL promotes Kelly Shouldice, focuses on content
Shouldice says the growth in new content’s audiences correlates with a boost to the CFL’s more traditional stats.
Grey Cup tops the ratings: Numeris
Plus, The Indian Detective enters the top-five.
Weather skews Grey Cup sponsor visibility: study
Is a buy in the end-zone a guarantee of visibility? Elevent’s data shows weather plays a role for those relying on being seen.
Overnights show Grey Cup audience increased
After seeing a decreased AMA last year, the CFL’s big game draws 4.3 million on TSN and RDS.
Grey Cup lines up its sponsors
Brands returning to the action include Nissan, Shaw and more.
Mark’s is back with Grey Cup Radio Network
The third consecutive year with the TSN Radio-led network continues the clothing retailer’s CFL activation plan.
CFL division finals draw larger audiences
Viewership was up 19% nationwide, with stronger showings in the winning cities of Toronto and Calgary.
CFL jersey patch up for bid
With CP shifting its sponsorship dollars after the Grey Cup, the Canadian Football League goes looking for the next brand to live over players’ hearts.
Belairdirect and CFL team up
The insurance co is now an official league sponsor.
CFL goes live with Twitter
The football league has launched the first live streaming show with Twitter Canada.
CFL invites fans (and sponsors) to pre-season events
Title sponsor Mark’s will use the event as an opportunity to tap a younger demo, while the CFL is hoping to up engagement year-round.
Grey Cup wins the week: Numeris
The 104th annual sporting event earned more single-night viewers than any other daily program for the week of Nov. 20 to 26.
