Articles Tagged ‘Google’
What to expect from Google’s cohort-based future
Early results are promising, but experts see hurdles when it comes to performance marketing and setting an industry standard.
Q3 roundup: Facebook, Alphabet and Twitter demonstrate big tech’s bounce back
The sore spot for some appears to be user growth, which rose early in the pandemic but has since slowed.
ICYMI: TikTok’s CEO steps down, Google gets philanthropic
Plus, Discovery sets its fall slate.
The duopoly is losing share overseas, but could it fare better in Canada?
Could one withstand the ad industry’s widespread softening more than the other?
Google gets serious about audio ads
While measurement and scale remains a challenge for some advertisers, Google is looking to bridge that gap.
Alphabet reports its first-ever quarterly revenue decline
It’s not all bad news for the company, which saw YouTube revenue grow and beat analyst expectations slightly.
Google creates new 3D ad format
Initially released in a beta test last year, the format allows brands to showcase product features and create unique mobile experiences.
It’s a mixed bag for Alphabet in Q1
The first of the big digital media companies to report its earnings since the beginning of the pandemic saw growth, but pointed to a slowdown in March.
What Google’s removal of 600 apps means in the context of ad fraud
Experts say that while this is a drop in the bucket as far as ad fraud is concerned, it could spark more vigilance from advertisers.
Digital giants account for $25 billion in global ad spend
FAANG brands – Facebook Apple, Amazon, Netflix and Google – up 2019 ad spend more than 20%.
YouTube was Google’s fastest-growing ad segment in Q4
The tech and media giant released results specific to the video platform for the first time.
‘C’ is for ‘Chrome to phase out cookies’
Experts from the agency and ad tech side weigh in on what this means for marketers, publishers and everyone in between.
Ad revenue up 17% at Google
Parent company Alphabet Inc. reported a 23% decline in profit driving down stock prices during after-hours trading, but ads continue to drive growth in overall revenue.
ICYMI: Politics trend in the podcast world, Google grows in Kitchener
Plus, YouTube launches a Fashion channel with style content creators, industry collaborations and inside access.
Google brings in nearly $33 billion in ad dollars
Company’s earnings largely attributed to advertising revenue as U.S. DOJ announces investigation into ‘market-leading platforms.’
