Articles Tagged ‘Google’
Google, Spotify get big boosts in ad revenue
Alphabet reported a jump in spending from retailers, while Spotify expects advertising to be a major revenue driver in the future.
Behind Google’s new FLoC timeline
Delaying the phaseout of cookies is being received by the industry as a “gift of time” to get strategies for the new world of targeting right.
ICYMI: Google expands automation and measurement access
Plus, Smithsonian Channel debuts a travel-focused series, Indiegraf expands into the U.S. and the coops de l’information launches a new subscription campaign.
YouTube taps into Canada’s love of CTV
At Brandcast Canada 2021, the platform released a frictionless ad unit to capitalize on a growing audience.
Facebook and Google report strong Q1 growth
But Facebook anticipates significant deceleration triggered by ATT and is building capabilities around the likely signal loss.
Facebook announces program to support Canadian news industry
News Media Canada president says the program is Facebook’s way to avoid paying for news content.
Google blocked over 3.1 billion ads in 2020
The company’s latest Ad Safety Report shows a pandemic and multiple elections led to a “perfect storm” of misinformation and scams.
Google may not have totally derailed alternative targeting
Independents’ speed to market and FLoC’s own risks might make for a competitive post-cookie marketplace.
Google will not develop alternative user-tracking identifiers
The company makes its post-cookie plans explicit and commits to its FLoC approach, which will begin public testing this month.
How Google feels about calls for news legislation
Sources from the company say its own market-based solutions to paying for news will help a “self-sustaining news model.”
What to expect from Google’s cohort-based future
Early results are promising, but experts see hurdles when it comes to performance marketing and setting an industry standard.
Q3 roundup: Facebook, Alphabet and Twitter demonstrate big tech’s bounce back
The sore spot for some appears to be user growth, which rose early in the pandemic but has since slowed.
ICYMI: TikTok’s CEO steps down, Google gets philanthropic
Plus, Discovery sets its fall slate.
The duopoly is losing share overseas, but could it fare better in Canada?
Could one withstand the ad industry’s widespread softening more than the other?
Google gets serious about audio ads
While measurement and scale remains a challenge for some advertisers, Google is looking to bridge that gap.
