Articles Tagged ‘Google’
What Google’s Chrome changes mean for marketers
Industry insiders say changes will pose a significant challenge in reaching consumers.
Why the duopoly persists, by the numbers
Warc’s findings show that nearly one-third of all ad dollars will go to Facebook and Google this year. Amidst numerous controversies, why do marketers still love these platforms?
Waze partners with WPP to grow ad platform
The navigation app has opened up its platform to clients of the GroupM parent company, offering four different ad units.
Ad growth steady for Google in Q4
Meanwhile, the company’s hardware and cloud services are pulling in significantly more money than last year.
What’s in store for digital outside the duopoly?
As legacy media companies and digital publishers struggle to keep up, a new report by Polar shows it could only get worse.
Google ups its sports presence with NBA partnership
After partnering with the Raptors last year, Google has taken a deeper dive into sports.
Google launches new listing program
The Canadian launch of Services by Google marks the platform’s first venture outside of the U.S.
YouTube rolls out ad pods
The company got a warm reception from some advertisers for its new double-stacked ‘ad pods’ format.
Mobile drives growth at Google in Q3
As traffic from cellular devices grow, so will the cost to acquire mobile traffic.
Amazon dominates the online shopping journey: study
A report by Catalyst looks at the changing e-commerce landscape and how marketers plan to keep up.
Google boosts extension, measurement options
The tech giant will be partnering with market research company IRI to expand its Brand Lift measurement tool.
Tourism Toronto digs into data with new Google partnership
While 43.7 million people visited Toronto last year, the marketing organization wants to take tourism a step further using Google’s media insights.
Google’s ad revenue soars in second quarter
Google’s parent company, Alphabet, reported over $32 billion in revenue, an increase of 26% year-over-year.
How advertisers view the rise of Amazon (study)
Most marketers are concerned about the dominating digital duopoly, but the e-commerce giant could shake up their media plans.
YouTube launches Premium, Music platforms in Canada
YouTube Music and Youtube Premium arrived in Canada Monday after having existed in the U.S. market since 2015.
