Articles Tagged ‘ICA’
Bell Media awards Big Brothers Big Sisters for its DE&I efforts
The organization will receive $1 million worth of inventory on Bell Media platforms.
Industry associations come together for WFA’s global diversity survey
A group led by the ACA will work to drive participation in a first-of-its-kind look at DEI at a global scale, with results published in strategy.
ICA launches initiative for responsible media investment
ICA PRIME is positioned to drive knowledge and understanding of diverse and local media.
ICYMI: Twitter gets new brand safety certification
Plus, Facebook adds new monetization tools for creators and Bell Media and ICA open entries for IDEA contest.
ICYMI: A tasty new TSN partnership
Plus, a new code of conduct to fight harassment and a Canadian original renewed for City.
Mark Ritson says its time to rethink TV, digital and millennials
The veteran marketing consultant and professor told FFWD Ad Week attendees to stop planning for television’s funeral, and to get over “the whole millennial thing.”
ICA launches new Pitch Watchdog service
The organization formalizes a process for agencies to call out bad practices in the pitch process.
ICYMI: Josh Donaldson to make acting debut on History, Facebook dives into journalism
In case you missed it: History is hoping the Jays’ third-baseman is as popular on the small screen as he is on the field, Fido is delivering Viceland for free to its customers and Facebook is laying out more plans to curb fake news.
Industry orgs call for game time simsub reversal
With less than a month until the Super Bowl, the industry organizations seek a reversal or delay from the CRTC on decision.
AToMiC Awards 2017 jury revealed
Check out the industry folks who will determine the best collaboration work in advertising, media and tech.
Jani Yates to lead Advertising Standards Canada
The industry veteran has left the ICA after nine years as its president.
Gillian Graham to step down at ICA
The CEO is leaving later this year after nine years in the role.
Pragmatic parents: How millennials are buying
Jeff Fromm, president of millennial-focused agency, Futurecast, shares numbers ahead of a Toronto presentation later this month.
Future Flash: Digital vertigo
Entrepreneur and author Andrew Keen caused debate during his Muskoka presentation, looking at why branded content won’t work.
On the MiC: Facebook’s Steve Irvine talks mobile
The social media company’s Canadian group director of global marketing solutions on how its platform can become the new primetime for advertisers, ahead of his FFWD Ad Week panel.
