Articles Tagged ‘Kraft Heinz’

KD launches campaign on Reddit to introduce its new LTO
The media plan also includes ads in media and social networks, as well as influencer content.

Ricardo teams up with IGA and Kraft to promote new brand
The magazine will publish three exclusive recipes featuring the new products in a special summer insert.

Kraft scrapes the bottom of the jar for new campaign
The brand has fused AI and peanut butter scrapings into a novel partnership with SkipTheDishes to refill empty containers.

How Tims and Philly plan to reach morning commuters
The media plan supporting a team-up between the brands is built on intercepting office workers as they start the day.

How brands are reaching new audiences by way of Twitch
BMO, Kraft Heinz, Taco Bell and Shaw have found ways to leverage the platform to its advantage.

Spotted! Philly’s singing stairway to heaven
The Kraft Heinz brand takes a typical staircase wrap and turns it into an interactive experience.

Kraft Heinz revives What’s Cooking as a digital platform
The company’s data transformation continues, creating a destination for chefs to commercialize their audience and home cooks to learn.

Spotted! Kraft Heinz and Waze send ads to drivers stuck in traffic
The navigation app’s speed tracking lets Heinz target offers to anyone traveling at the same speed as its ketchup.

Spotted: Kraft Heinz keeps things slow
OOH focused on anything that tests your patience is part of a campaign centred on a website that intentionally takes forever to load.

Carat wins Kraft Heinz in Canada
Incumbent Starcom retained the account south of the border.

Kraft Heinz puts its media account into review
The company has a plan to increase media spend by 30% worldwide.

Bell Media partners with Kraft Heinz to play across Canada
Kraft Heinz Project Play, a sporting initiative to improve facilities in Canadian communities, now in its eleventh year.

NHL announces record number of Canadian partner Playoff activations
New partners this year include Esso and Kruger.