Articles Tagged ‘Kraft Heinz’
Kraft Heinz turns Twitch into a streaming store for KD
Kraft Heinz let users exchange in-platform currency for its new Flavour Boosts as a way to show up where its target is.
Kraft Heinz revives What’s Cooking as a digital platform
The company’s data transformation continues, creating a destination for chefs to commercialize their audience and home cooks to learn.
Spotted! Kraft Heinz and Waze send ads to drivers stuck in traffic
The navigation app’s speed tracking lets Heinz target offers to anyone traveling at the same speed as its ketchup.
Spotted: Kraft Heinz keeps things slow
OOH focused on anything that tests your patience is part of a campaign centred on a website that intentionally takes forever to load.
Carat wins Kraft Heinz in Canada
Incumbent Starcom retained the account south of the border.
Kraft Heinz puts its media account into review
The company has a plan to increase media spend by 30% worldwide.
Bell Media partners with Kraft Heinz to play across Canada
Kraft Heinz Project Play, a sporting initiative to improve facilities in Canadian communities, now in its eleventh year.
NHL announces record number of Canadian partner Playoff activations
New partners this year include Esso and Kruger.
Kraft gets bold with Vice
A new partnership for the brand kicks off the launch of its new Kraft Singles line, which is targeted at millennials.
Kraft Heinz returns to tightened media model with TSN
The brand’s marketing director Joanna Milroy on how Kraft Heinz Project Play fared in its first year, and how it has changed for its second edition.
Creating killer branded content: Five lessons from BCON Expo
From working with influencers to taking cues from TV pilots, here are some key takeaways.
