Articles Tagged ‘Kraft Heinz’
Kraft Heinz goes big on OOH to show its presence in Canadian kitchens
The campaign, which also includes digital and social media placements, aims to reinforce the brand as a pantry and fridge staple.
Cannes Lions 2025: Kraft Heinz brings home rare Media Gold for Canada
Meanwhile, Dove wins Grand Prix for AI-driven Real Beauty campaign.
KD’s media mix highlights customer’s ravenous hunger
The brand’s latest campaign includes a major OOH buy and a new creative approach to connect with its audience.
KD launches campaign on Reddit to introduce its new LTO
The media plan also includes ads in media and social networks, as well as influencer content.
Ricardo teams up with IGA and Kraft to promote new brand
The magazine will publish three exclusive recipes featuring the new products in a special summer insert.
Kraft scrapes the bottom of the jar for new campaign
The brand has fused AI and peanut butter scrapings into a novel partnership with SkipTheDishes to refill empty containers.
How Tims and Philly plan to reach morning commuters
The media plan supporting a team-up between the brands is built on intercepting office workers as they start the day.
How Kraft Heinz is leveraging digital for back-to-school
Programmatic ads and a social push are being used to promote a new platform for parents looking to save time and money.
How brands are reaching new audiences by way of Twitch
BMO, Kraft Heinz, Taco Bell and Shaw have found ways to leverage the platform to its advantage.
Spotted! Philly’s singing stairway to heaven
The Kraft Heinz brand takes a typical staircase wrap and turns it into an interactive experience.
Kraft Heinz turns Twitch into a streaming store for KD
Kraft Heinz let users exchange in-platform currency for its new Flavour Boosts as a way to show up where its target is.
Kraft Heinz revives What’s Cooking as a digital platform
The company’s data transformation continues, creating a destination for chefs to commercialize their audience and home cooks to learn.
Spotted! Kraft Heinz and Waze send ads to drivers stuck in traffic
The navigation app’s speed tracking lets Heinz target offers to anyone traveling at the same speed as its ketchup.
Spotted: Kraft Heinz keeps things slow
OOH focused on anything that tests your patience is part of a campaign centred on a website that intentionally takes forever to load.
Carat wins Kraft Heinz in Canada
Incumbent Starcom retained the account south of the border.
