Articles Tagged ‘Kraft Heinz’

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Kraft Heinz turns Twitch into a streaming store for KD

Kraft Heinz let users exchange in-platform currency for its new Flavour Boosts as a way to show up where its target is.

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Kraft Heinz revives What’s Cooking as a digital platform

The company’s data transformation continues, creating a destination for chefs to commercialize their audience and home cooks to learn.

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Spotted! Kraft Heinz and Waze send ads to drivers stuck in traffic

The navigation app’s speed tracking lets Heinz target offers to anyone traveling at the same speed as its ketchup.

Copied from Stimulant - PRESS IMAGE _ LANDING PAGE_

Spotted: Kraft Heinz keeps things slow

OOH focused on anything that tests your patience is part of a campaign centred on a website that intentionally takes forever to load.

Kraft Heinz

Bell Media partners with Kraft Heinz to play across Canada

Kraft Heinz Project Play, a sporting initiative to improve facilities in Canadian communities, now in its eleventh year.

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NHL announces record number of Canadian partner Playoff activations

New partners this year include Esso and Kruger.

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Kraft gets bold with Vice

A new partnership for the brand kicks off the launch of its new Kraft Singles line, which is targeted at millennials.

Kraft Heinz

Kraft Heinz returns to tightened media model with TSN

The brand’s marketing director Joanna Milroy on how Kraft Heinz Project Play fared in its first year, and how it has changed for its second edition.

Copied from strategy - BCON EXPO 2016

Creating killer branded content: Five lessons from BCON Expo

From working with influencers to taking cues from TV pilots, here are some key takeaways.