Articles Tagged ‘MediaCom’
Spotted! A billboard that spies on your beard
Just for Men isn’t interested in marketing its new product line to you if you have a bare face. So it won’t.
People Moves: Sportsnet says goodbye to Jerry Howarth
Plus, Noise Digital adds four and Media IQ hires Simon Tray.
New leadership for MediaCom Montreal
A former marketer with Reitmans and L’Oreal, Monique Brosseau has also led teams at Zenith, Nurun and DDB.
WPP lands Bose accounts after global review
Partner agencies that will begin working with the brand in the spring have not yet been specified.
Mars puts media account into global review
The US$1.4 billion account, currently held by MediaCom, is up in the air.
Will Snapchat’s Context Cards change the game?
The mobile-first platform has added a new feature that some in the industry say might distinguish it from competitors.
Do Canadians still trust influencers more than ads?
Environics’ new CanTrust Index shows that trust in bloggers and influencers has dropped 5% behind TV and print advertising, but some still think influencer marketing will grow.
MediaCom wins BCLC
The agency will handle all facets of media strategy, planning and buying for BC’s crown corporation, which earned $2.9 billion in revenue in 2015.
UBC picks MediaCom
The university’s new AOR, along with Taxi, will work to build the school’s brand locally, nationally and globally.
Taco Bell launches first Canadian OOH campaign
The restaurant brand is departing from its usual media spend on TV and digital for a collaborative, artistic experience.
What’s next for 2017: Television
As the world prepares for traditional TV to be overtaken by digital, the year will be seen as make-or-break for programmatic television.
AToMiC Awards 2017 jury revealed
Check out the industry folks who will determine the best collaboration work in advertising, media and tech.
GroupM integrates data offering with new platform launch
The media investment group has announced the global launch of [m]PLATFORM.
MediaCom Canada gets sporty
As media and sports reach a “convergence,” the agency has launched a Canada-specific sports division to create sponsorship opportunities.
Darren Hardeman joins MediaCom
The former VP of digital for Initiative has made the move to the GroupM agency.
