Articles Tagged ‘MindShare’
New chief strategy officer at Mindshare
Devon MacDonald has joined as the agency’s new chief strategy officer, with the shop also adding a new managing director.
OMD wins SickKids
The agency has won the media business for the hospital following a review, with Cossette picking up the creative account.
Upfronts 2015: Fox gets funny and brings back the spooky
Victoria Morris, director of trading at Mindshare Canada, says Fox has a hit on its hands with Scream Queens, and excitement is building for the relaunch of The X-Files.
Becel butters up CBC viewers
The Unilever brand’s new strategy to tantalize female viewers with TV-inspired baking ideas.
Reactions roll out to Let’s Talk phase two
Media execs note that decreased channels may lead to a jump in costs, depending on the channels that get picked most.
Jaguar ups engagement with interactive ad
The narrative video within an ad unit lets users put the luxury auto brand’s cars to the test.
Tim Hortons makes a major hockey play
The QSR has signed a deal with TSN around the sport, making it the title sponsor of Tim Hortons That’s Hockey.
Mazda signs on with the Property Brothers
Lynn Chambers, VP of client marketing at Corus Entertainment, on the new deal, the first integrated auto sponsorship for the W Network show.
EnRoute and Jaguar Land Rover partner up
An expanded digital package and new event series have been added for the luxury auto brand’s second year as sponsor of Canada’s Best New Restaurants.
Ford connects with Notable
The car co has been promoting its Fusion to 30-somethings with a series of live events in association with the website.
Data Dive: How Canadians are using mobile
Mindshare Canada shares its first Canadian-specific Mobile Mindreader study, detailing how people use the devices in their daily decisions.
Spotted! Depend shows off its wares
The bladder leakage underwear kicked off a new campaign aimed at breaking the stigma around wearing its product with a stunt at Yonge and Bloor in Toronto.
Seven World Cup takeaways: blog
The top marketer and media lessons Jake Norman, president and CSO of Mindshare learned while consuming this year’s World Cup.
WPP agencies launch Ford-specific shop
Y&R, Mindshare and Wunderman join forces to create Blue Hive to handle all the car maker’s marcom, following similar moves around the globe.
Canada up for six Media Lions in Cannes
The Cannes shortlists for Outdoor, Media, Mobile and Press are out, with zero mention of Canadian work in the latter category.
