Articles Tagged ‘Netflix’
ICYMI: Twitter tweaks ad transparency policy
Plus, Canada is a nation of “binge racers” and more curling coverage comes to CBC Sports.
Most OTT users still subscribe to TV: study
Media Technology Monitor dives into OTT audiences, brands and platforms.
Netflix fires back at critics
While questions persist among Canadian media players, Netflix re-asserts it’s an “online service not a broadcaster.”
Cable fading and wearables rising: study
The MTM’s new report with spring 2017 data shows what’s reaching a point of maturation, what’s up-and-coming and what’s on the way out.
Online video penetration flat: study
The number of Canadians watching online video hasn’t changed since 2015, although those who do watch are watching more.
The latest numbers on Canadian cord-cutters
Price lead to the biggest gap in satisfaction between pay TV and “alternative” services according to a new study from J.D. Power.
Traditional TV thrives and Netflix lags in French Canada: study
A new eMarketer study found that the gap between digital and traditional media consumption is far more significant in Quebec than it is elsewhere – and ad spend reflects that.
Traditional TV subscriptions still out-perform OTT tenfold: study
A new report by Convergence Research found that even though TV subscriber revenue is on a steady decline, the revenue from OTT doesn’t come close to touching TV.
Canadians consume more digital (and block more ads) than most: study
GroupM’s annual Interaction report found that digital media is taking up more of Canadians’ time, but the country is also above-average in ad-blocker penetration.
Slow load times tops list of turn-offs for viewers: study
With Canada’s online video ad spend expected to increase over the next two years, advertisers still face the challenge of impatient viewers.
Binge-watching isn’t just for millennials: study
The MTM’s new research finds that binge-watching is increasingly popular with those over 50, and Netflix is now outpacing PVR and live TV.
Netflix growth undaunted by local competitors: study
Despite the low price point of the service, there’s still a positive correlation between household income and subscription rates.
Blog: OTT video taking over in Canada?
MediaCom Canada’s CCO Michael Neale says regardless of the outcome of today’s FCC vote in the U.S., OTT video will remain on the outskirts of Canadian media.
Spotted! Netflix flaunts Escobar’s millions
The OOH campaign from IPG Mediabrands delivers a creative take on the notorious drug lord’s exploits.
Spotted! Netflix dares commuters to pick up the phone
The online streamer’s OOH execution in TTC stations seeks to build interest in upcoming horror series Stranger Things .
